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As appeared in the March 2001 issue of

Medical Knowledge Management Solutions - Revolutionizing the Delivery of Medical Information to the Point of Need .

Author: William M. Detmer, MD, MSc
President and CEO
Unbound Medicine, Inc.

A Knowledge Problem Threatens Healthcare
Medical science is advancing at an unprecedented rate, yet clinicians still cannot get the knowledge they need at the point of care. Traditional information resources are available but usually fail to provide answers where and when they are needed. As a result, nearly two-thirds of questions that arise in clinical practice remain unanswered (1,2).

Despite recent technological and scientific advances, medical errors are still common and costly. In 2000 the Institute of Medicine reported that medical errors cost the healthcare industry more than $37 billion each year and that nearly 100,000 people die annually in the U.S. due to these mistakes (3,4).

Total Knowledge Management Solutions
Advances in technology and information science have prompted more and more clinicians to adopt the use of the Internet and handheld devices to glean new knowledge. As a result, a new category of healthcare solution is emerging to provide clinicians with the right answers in the right form at the right place at the right time. A confluence of factors is now enabling complete knowledge management solutions, employing handheld and web-enabled technologies, to meet the needs of healthcare professionals.

These new knowledge management solutions are ideal because they take into account not only the unique needs of clinicians but also the way they work. The solutions recognize that clinician's are mobile and thus, provide knowledge that is architected to fit their needs - both portable and available in "nuggets." Additionally, because each clinician has a unique set of information needs, both content and technology are customized and coordinated to deliver accurate knowledge across time, devices, and settings.

By tightly integrating sophisticated information architectures, current and authoritative content, and personalized technologies, new knowledge management solutions will transform how clinical answers are delivered to the point of need.

Content—The Right Answer
Healthcare professionals need access to accurate information quickly. Unfortunately, the medical information made available to clinicians today is often out of date, poorly organized and difficult to locate.

Knowledge management companies are taking a new approach to content development by:

  • Establishing digital networks of expert contributors who collaborate using Internet-based communication tools to create current, authoritative, and evidence-based content
  • Employing template-driven, Web-based authoring systems to create content that is structured in a consistent fashion and in ways known to be useful for end-user clinicians; and
  • Employing digital editing processes that facilitate rapid review and publication.

Information Architecture—The Right Form
When faced with clinical questions, clinicians typically ask and give advice using a knowledge structure that they learned in the first years of professional school. "What is the prognosis for Disease X?" or "How effective is Therapy Y for treating Disease Z?" are examples of typical questions that are posed every day using a shared knowledge structure.

If content is not architected in ways that healthcare professionals find intuitive, it will not meet their needs. To address this problem, companies are creating and applying new information architectures that are derived from the fundamental attributes of medical knowledge communication. Products that use these architectures help users ask and answer questions more quickly and effectively.

Technology—Delivery to the Right Place at the Right Time
Because during a typical day healthcare professionals take on a variety of roles, perform myriad of tasks and are constantly on the move, they require specialized tools to manage knowledge. Although generic technologies exist for delivering content, they often miss the mark because they do not realize the complexity of the knowledge being delivered and the coordination that is required between mobile-, Internet-, and medical records-based knowledge environments.

Complete knowledge management solutions require customized technologies that take into account the nomadic, need-to-know nature of the medical practice. Of paramount importance are handheld technologies that place needed information directly into the hands of mobile users. New technologies need to support a coordination of content, making available quick reference material on mobile devices as well as in-depth versions via a web browser on a desktop. With this knowledge coordination feature clinicians can get the level of answer appropriate to the particular task and setting.

The Future
Never before have content, information science, and technology converged to create such powerful solutions for medical practitioners. With these new solutions, clinicians will gain access to everything from up-to-date information on drugs, diagnostics tests and disease management as well as institutional policies and procedures. Healthcare organizations will reap the benefits as well. Access to such critical information, delivered where and when it is needed, will reduce opportunities for costly mistakes and medical errors, and thus improve patient care. The future of medical knowledge management is being scripted now; it is time to take advantage of the revolution.

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  1. Covell DG, Uman GC, Manning PR. Information Needs in Office Practice: Are They Being Met Ann Intern Med 1985, Oct; 103(4):596-9.
  2. Ely JW, Osheroff JA, Ebell MH, Bergus GR, Levy BT, Chambliss ML, et al Analysis of questions asked by family doctors regarding patient care. BMJ 1999;319:358-61.
  3. Medical Errors: The Scope of the Problem: Fact sheet, Publication No. AHRQ 00-P037. Agency for Healthcare Research and Quality, Rockville, MD.
  4. To Err Is Human: Building a Safer Health System, Kohn LT et al., Editors; Committee on Quality of Health Care in America, Institute of Medicine, 2000.