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Strategic analysis for health care organizations: the suitability of the SWOT-analysis.

Abstract

Because of the introduction of (regulated) market competition and self-regulation, strategy is becoming an important management field for health care organizations in many European countries. That is why health managers are introducing more and more strategic principles and tools. Especially the SWOT (strengths, weaknesses, opportunities, threats)-analysis seems to be popular. However, hardly any empirical research has been done on the use and suitability of this instrument for the health care sector. In this paper four case studies are presented on the use of the SWOT-analysis in different parts of the health care sector in the Netherlands. By comparing these results with the premises of the SWOT and academic critique, it will be argued that the SWOT in its current form is not suitable as a tool for strategic analysis in health care in many European countries. Based on these findings an alternative SWOT-model is presented, in which expectations and learning of stakeholder are incorporated.

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  • Publisher Full Text
  • Authors

    van Wijngaarden JD, Scholten GR, van Wijk KP

    Source

    The International journal of health planning and management 27:1 pg 34-49

    MeSH

    Health Facility Administration
    Health Services Research
    Netherlands
    Organizational Case Studies
    Program Evaluation

    Pub Type(s)

    Journal Article

    Language

    eng

    PubMed ID

    20603842