| Sanchez PM, Maier-Donati P
Hospital web-site marketing: analysis, issues, and trends. [Journal Article]
J Hosp Mark 1999; 13(2):87-103.
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| Hill LA
The use of drug formularies in managed care. [Journal Article]
J Hosp Mark 1999; 13(2):63-85.
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| Krohn FB, Zboch TM
The dilemma of conflicting attitudes: survey results or community perceptions? [Journal Article]
J Hosp Mark 1999; 13(2):5-21.
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| Parsons RJ, Woller GM, Neubauer G, et al.
Health care policy reform: a microanalytic model for comparing hospitals in the United States and Germany. [Journal Article]
J Hosp Mark 1999; 13(2):43-61.
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| Gooding SK
Quality, sacrifice, and value in hospital choice: a comparative study of rural and suburban consumer perspectives. [Journal Article]
J Hosp Mark 1999; 13(2):23-42.
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| Self DR, Starnes BJ
A model of strategic marketing alliances for hospices: horizontal alliances. [Journal Article]
J Hosp Mark 1999; 13(2):105-19.
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| Pokrywczynski JV
An antidote for ailing TV ad testing measures and spiraling medical costs. [Editorial]
J Hosp Mark 1999; 13(2):1-3.
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| Gombeski WR, Miller PL, Levine MJ
Measuring the effects of street pole banners on consumer awareness and preference. [Journal Article]
J Hosp Mark 1999; 13(1):1-12.
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| Gilbertson TF, Boisoneau R
Stress in the marketing environment. [Journal Article]
J Hosp Mark 1999; 13(1):97-105.
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| Gilbertson TF
Self-directed work teams in marketing organizations. [Journal Article]
J Hosp Mark 1999; 13(1):87-95.
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