- Patterns of specialty tobacco retail locations and visitor counts in the USA. [Journal Article]Tob Control. 2026 Aug 04. [Online ahead of print]TC
- CONCLUSIONS: This study provides the first reproducible national assessment of specialty tobacco retailer locations linked to consumer visit data, offering a new foundation for monitoring retail access and informing tobacco control policy.
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- Government-regulated workplace indoor smoking rooms for exclusive heated tobacco product (HTP) smoking in Japanese workplaces are associated with a higher likelihood of HTP smoking: the JASTIS 2024 study. [Journal Article]Tob Control. 2026 Jul 31. [Online ahead of print]TC
- CONCLUSIONS: The presence of HTP-only smoking rooms in workplaces likely resulted in more workers smoking HTPs. HTP-only smoking rooms should therefore be eliminated, and employers should completely prohibit CC and HTP smoking in their workplaces.
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- Pilot randomised controlled trial of an e-cigarette and tobacco use intervention for hospitalised youth. [Journal Article]Tob Control. 2026 Jul 31. [Online ahead of print]TC
- CONCLUSIONS: Our study is among the first to demonstrate promising implementation but not efficacy of an e-cigarette cessation intervention in hospitalised youth. Future work is needed to enhance intervention efficacy in this population.
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- Modelling the potential impact of a flavour ban on smoking and vaping prevalence in South Korea. [Journal Article]Tob Control. 2026 Jul 31. [Online ahead of print]TC
- CONCLUSIONS: A comprehensive flavour ban could significantly reduce smoking prevalence in South Korea, but may lead to increased use of alternative tobacco products. To maximise public health benefits, policies should address flavoured products across all tobacco products and anticipate potential substitution behaviours.
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- Direct-to-consumer e-mail marketing from tobacco brands: content analysis. [Letter]Tob Control. 2026 Jul 30. [Online ahead of print]TC
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- Trends in where adults buy their e-cigarette supplies: findings from 2016 to 2024 International Tobacco Control (ITC) four country smoking and vaping surveys. [Journal Article]Tob Control. 2026 Jul 30. [Online ahead of print]TC
- CONCLUSIONS: EC regulations may influence where consumers can legally be sold EC supplies.
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- Celebrating 20 years of the Tobacco Control Scale: Evolving to benchmark and advance policy implementation in a changing context. [Editorial]Tob Control. 2026 Jul 28; 35(4):423-424.TC
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- 'Vape Master' and other apps: an analysis of e-cigarette entertainment mobile apps. [Journal Article]Tob Control. 2026 Jul 28. [Online ahead of print]TC
- CONCLUSIONS: Youth-appealing features of tobacco ads are regulated in broadcast and print media, but regulations do not pertain to mobile apps. While Apple has removed much of the concerning content from its App Store, the Google Play Store has numerous e-cigarette entertainment apps containing youth-appealing features.
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- Evaluating anti-tobacco mass media campaigns in the digital age: scoping review. [Journal Article]Tob Control. 2026 Jul 27. [Online ahead of print]TC
- CONCLUSIONS: Digital anti-tobacco mass media campaigns show promise in influencing tobacco-related behaviours. However, existing exposure measures in the evolving digital environment may limit the ability to accurately link campaign exposure to behavioural outcomes. Advances in exposure measures are needed.
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- Giving them away while they can: free nicotine pouches in Scotland. [Journal Article]Tob Control. 2026 Jul 24. [Online ahead of print]TC
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- Appeal, sensory characteristics and puffing topography of 'cool non-menthol' cigarettes among young adults who smoke: a randomised cross-over pilot trial. [Journal Article]Tob Control. 2026 Jul 24. [Online ahead of print]TC
- CONCLUSIONS: The present study showed that WS-3 cigarettes may offer similar sensory effects as menthol cigarettes, providing further evidence to support regulatory agencies' consideration of synthetic cooling additives in flavour regulations.
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- FDA authorisation of Zyn nicotine pouches: cross-sectional analysis of public discourse on X. [Journal Article]Tob Control. 2026 Jul 24. [Online ahead of print]TC
- CONCLUSIONS: Discourse was dominated by informational sharing and harm reduction framing, alongside regulatory scepticism. The strong association between flavour discussion and engagement indicates that flavour-related content was highly visible in the immediate X discourse surrounding the FDA authorisation. Clear communication about FDA marketing authorisation is needed to prevent misinterpretation as endorsement of safety.
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- Correlates of oral nicotine pouch use, use frequency and flavour use among US adults. [Journal Article]Tob Control. 2026 Jul 17. [Online ahead of print]TC
- CONCLUSIONS: ONP use was common among individuals with current and prior tobacco use which may be consistent with alternative nicotine use. However, a small proportion of ONP users reported no prior use of other tobacco products, highlighting the need for continued research on nicotine uptake through ONPs among tobacco-naïve populations, particularly among young adults. In addition, the prevalence of co-use with other tobacco products may limit potential public health benefits.
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- Philip Morris International's youth-appealing 'Curiosity' IQOS advertising campaign. [Journal Article]Tob Control. 2026 Jul 17. [Online ahead of print]TC
- CONCLUSIONS: Marketers know that curiosity is at its peak during youth. The IQOS Curiosity campaign appears designed to appeal to impulsive and sensation-seeking youth who are drawn to novel experiences. In its new 'Curiosity' campaign PMI has transitioned its IQOS advertising strategy from one focused on recruiting adults who smoke to differentially targeting youth and young adults.
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- Impact of reducing nicotine in cigarettes on mortality, economic costs and major depression in the USA. [Journal Article]Tob Control. 2026 Jul 15. [Online ahead of print]TC
- CONCLUSIONS: Timely implementation of a nicotine reduction strategy, either through a federal product standard or state-level sales restrictions, is cost-effective and could prevent millions of premature deaths while reducing smoking disparities by MD status.
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