OTC cold, cough and allergy products: more choice or more confusion? Journal of hospital marketing. [J Hosp Mark] Journal article | | Title | OTC cold, cough and allergy products: more choice or more confusion? | | Author(s) | Agrawal M | | Institution | Department of Pharmacy and Administrative Sciences, College of Pharmacy and Allied Health Professions, St. John's University, Jamaica, NY 11439, USA. agrawalm@stjohns.edu | | Source | J Hosp Mark 1999; 13(1):79-86. | | MeSH | Common Cold
Consumer Participation
Cough
Data Collection
Decision Making
Drugs, Non-Prescription
Health Services Research
Humans
Hypersensitivity
Marketing of Health Services
United States
| | Abstract | Cold and allergy remedies are one of the most confusing markets to consumers. There are several reasons why there is confusion among consumers when forced to select a cough/cold/allergy product. This paper examines the over-the-counter cold/cough/allergy products market specifically with respect to: (1) What are the common pharmaceutical active ingredients in cold/cough/allergy products? (2) What percentage of products are single ingredient, two ingredient, three ingredient or more? (3) What are the common combinations of pharmaceutical ingredients present in cold/cough/allergy products? The answers to the above questions could help health professionals such as pharmacists in rendering services such as counseling consumers when approached with questions about cold/cough/allergy products. The results could also help retailers in developing better shelf placement and positioning of cold/cough/allergy products. | | Language | eng | | Pub Type(s) | Journal Article
| | PubMed ID | 10623197 |
|
|
| |
Advertise on this site.
| | |
|
