Patient-physician relationships in the information age. Marketing health services. [Mark Health Serv] Journal article

The ready and free availability of information that characterizes the Information Age--with health information on the Internet and direct-to-consumer advertising of prescription drugs as two of these major information sources--is bringing about significant changes in patient-physician relationships. By developing a matrix of intended and unintended consequences and desirable and undesirable consequences, it's possible to have a better understanding of the impact of the free flow of information on this traditional relationship. Ultimately, any marketing approach to these newly empowered patients must take their level of health care knowledge into consideration.

Marketing health services. [Mark Health Serv]

Communication
Humans
Information Services
Internet
Marketing of Health Services
Patient Participation
Physician-Patient Relations
Power (Psychology)
United States