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BMJ Publishing Group and Unbound Medicine Release All New BMJ Clinical Evidence for PDA

Mobile resource empowers clinicians to make evidence-based decisions at the bedside

Charlottesville, VA, October 4, 2006—Today, Unbound Medicine, a leader in knowledge management solutions and mobile information resources for healthcare, and the BMJ Publishing Group, a world leader in medical publishing, announced the release of an upgraded BMJ Clinical Evidence for mobile devices. This all-new version makes the full content of the BMJ Clinical Evidence database easy to access using a personal digital assistant (PDA) from any location, including the patient’s bedside. Monthly updates are delivered to subscribers when they synchronize their devices.

Physicians and trainees are increasingly expected to base patient management decisions on published research findings. BMJ Clinical Evidence gives clinicians the means to quickly review the efficacy of treatment options based on the best available evidence. For more detail, clinicians can click through to the complete BMJ Clinical Evidence report with citations to the original research articles.

“For clinicians to integrate evidence-based medicine into their practices, the literature analysis needs to come from a well-respected source and to be readily available anywhere,” said Frank J. Domino, MD, Associate Professor and Clerkship Director in the Department of Family Medicine at the University of Massachusetts Medical School. “It makes perfect sense to bring the BMJ’s gold standard evidence resource, BMJ Clinical Evidence, to a useful PDA platform like Unbound Medicine’s.”

“We are excited to launch this latest product of our partnership with Unbound Medicine,” said Rachel Armitage, Publishing Director at BMJ. “Unbound Medicine uniquely combines advanced technology with expertise in medical information architecture. As a result, the PDA version of BMJ Clinical Evidence makes it easier than ever before for clinicians to make the kind of evidence-based treatment decisions that are essential for improving patient care.”

“The BMJ Publishing Group is respected worldwide for the quality of its publications. The practicality of BMJ Clinical Evidence makes it ideal for immediate reference in a clinical setting. In addition, users who want more detail can drill down to an in-depth analysis of the benefits and harms of individual treatments based on the research evidence,” added Bill Detmer, MD, President and CEO of Unbound Medicine.

For additional information about BMJ Clinical Evidence for PDA, please visit www.unboundmedicine.com/store/clinical_evidence_pda.

About Unbound Medicine
Unbound Medicine, Inc. (www.unboundmedicine.com) develops next-generation knowledge management systems for healthcare. The company’s handheld, wireless and Web-based technology platform and its information architecture services help partners provide healthcare professionals with advanced systems for acquiring, managing and sharing knowledge. Additional information is available at www.unboundmedicine.com.

About BMJ Publishing Group
BMJ Publishing Group (www.bmjpg.com) is a world leader in medical publishing. The Group publishes the BMJ, leading journals covering major medical specialties, Clinical Evidence and several other evidence-based resources. The mission of the Group is to publish intellectually sound material that will serve the needs of doctors, members, other health professionals, the scientific community, and the public.

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