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Unbound Medicine Powers Lippincott Williams & Wilkins’ Launch of 5-Minute Clinical Consult 2009

Digital Platform to Support Entire Publishing Process

Charlottesville, VA, May 29, 2008—Today, Unbound Medicine, a leader in knowledge management solutions and mobile information resources for healthcare, and Lippincott Williams & Wilkins (LWW)—a unit of Wolters Kluwer Health, a group of leading information companies offering specialized publications and software for physicians, nurses, and students—announce the release of the electronic versions of the 5-Minute Clinical Consult 2009. The Unbound™ Platform now powers the Website, a mobile version for download to a personal digital assistant (PDA) or smartphone, and the collaborative editorial module that supports development and content management of updates and forthcoming editions.

5-Minute Clinical Consult (5MCC) has become a standard for healthcare providers who desire concise, practical, and evidence-based recommendations on the diagnosis and management of a wide range of disorders. The new Website uses Unbound’s clean and modern interface to facilitate fast searching, index browsing, and cross-linking. Special Web features include a “Topic of the Week” RSS feed, a preview mode that allows site visitors to try out functionality before purchasing, and one-click searching on any disease topic in Unbound MEDLINE, an easy-to-use Internet gateway to over 17 million medical journal articles.

“5MCC is recognized by physicians as a critical source of quick answers to the questions that arise in the course of patient care,” commented Bill Detmer, MD, president and CEO of Unbound Medicine. “We are excited to work with LWW to support their vision of making up-to-date answers readily available at the point of need via print, the Web, PDA, or smartphone.”

Bonus content makes the Web version especially valuable. In addition to the 700 conditions covered in 5MCC, the site includes a complete drug guide, videos of medical procedures, over 1,000 patient handouts in English and Spanish, and more than 200 pediatric topics selected from the latest edition of LWW’s 5-Minute Pediatric Consult. Unbound Medicine’s platform was also selected to power the mobile version that is sold separately or as part of a bundle with the print book and Website.

To keep customers abreast of the latest recommendations in medical practice, the 5MCC editorial team continually reviews the literature and updates disease topics. To facilitate the process of generating regular updates while maintaining and regularly outputting XML to support a variety of 5MCC products, LWW will employ uPub™, Unbound’s online editorial module. Authors and editors will modify content and save it to the version-controlled digital repository. Once routing through 5MCC’s customized workflow is complete, revised topics will be ready for publication as updates to the Website and mobile devices.

“The 5-Minute Clinical Consult is one of LWW’s most popular publications. From its first edition, it has been seen as innovative because of its highly structured format,” said Diane Harnish, vice president and publisher of medicine at LWW. “Working with Unbound Medicine, we have introduced a new and effective approach to the creation, maintenance, and delivery of digital content to authors, editors, and customers of this flagship product.”

“As editors, we set our sights on providing trainees and practitioners with up-to-date information and tools wherever they need them,” said Frank J. Domino, MD, editor-in-chief of 5-Minute Clinical Consult. “uPub’s Web-based authoring capabilities and ability to output an array of digital formats and products make it possible for us to rapidly place the most current, evidence-based recommendations into the hands of busy clinicians.”

About Unbound Medicine
Unbound Medicine, Inc. (www.unboundmedicine.com) develops next-generation knowledge management systems for healthcare. The company’s handheld, wireless, and Web-based technology platform and its information architecture services provide healthcare professionals with advanced systems for acquiring, managing, and sharing knowledge.

About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (www.LWW.com) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services. LWW is part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health, pharmacy, and the pharmaceutical industry.

Wolters Kluwer Health is a division of Wolters Kluwer, a leading global information services and publishing company with annual revenues (2007) of €3.4 billion ($4.8 billion). It maintains operations in over 33 countries across Europe, North America, and Asia Pacific and employs approximately 19,500 people worldwide. Visit www.wolterskluwer.com for information about its market positions, customers, brands, and organization.


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