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Unbound Medicine Adds New Mobile Platforms and Content to Pediatric Care Online™

American Academy of Pediatrics Point-of-Care Solution Now Available on iPad® and Windows Phone®

                     Charlottesville, VA, January 17, 2012 Unbound Medicine, a leader in knowledge management solutions for health care announces new mobile platforms and resources at Pediatric Care Online™ (PCO). PCO is now available as a downloadable native application for iPad® and Windows Phone®. Simultaneously, important new clinical information was added to PCO’s extensive library of references and tools. Designed by the American Academy of Pediatrics (AAP) to meet the clinical information needs of practicing pediatricians and pediatric residents, PCO is powered by Unbound Medicine’s end-to-end digital publishing platform.

Since its launch in 2008, PCO has provided must-have clinical information for busy pediatricians who consult it via web or smartphone to find the latest information about diseases and drugs, to keep abreast of the latest policies and news from the AAP, or to access useful tools and patient education sheets. The regularly updated resources at PCO have continued to expand the original list based on the AAP Textbook of Pediatric Care, a pediatric drug database, Red Book®, and Bright Futures. PCO has continually evolved, expanding platform support and features on a regular basis.

This release uses the Unbound™ Platform to bring PCO’s mobile resources to the latest platforms, iPad and Windows Phone, in applications optimized for the interface of each device with quick navigation, Cross-Linking between resources, and end-user personalization. On Windows Phone, PCO is presented in Microsoft’s unique "Metro" look and feel. The iPad app includes Unbound’s Universal Index Search, large-screen reading in landscape or portrait orientation, and a dynamic area on the home screen that supports display of AAP and sponsor brands, an automatically generated topic of the week, and push communications from the AAP.

Content additions across all platforms (Web, iOS, Android®, BlackBerry®, and Windows Phone) include access to AAP webinars, the newly published Performing Preventive Services—part of the AAP’s Bright Futures initiative, and an extensive collection of tools and parent handouts on the subject of attention-deficit/hyperactivity disorder (ADHD) that facilitates assessment and simplifies parent/patient education by caregivers.

“Pediatric Care Online is our one-stop resource for the primary care pediatrician,” said Maureen DeRosa, MPA, director of the Department of Marketing and Publications at the AAP. “Because of our partnership with Unbound Medicine, the AAP product team is able to focus on identifying and developing the full range of clinical information needed by the pediatricians we serve.”

“Pediatricians and pediatric residents know they can count on the AAP for the best expert references and evidence-based guidelines and tools,” said Bill Detmer, MD, president of Unbound Medicine. “With PCO available on the web or any mobile device of the day, clinicians can confidently find answers to the many questions they confront in the course of patient care.”

Visit www.pediatriccareonline.org to learn more.

About the American Academy of Pediatrics
The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists, and pediatric surgical specialists dedicated to the health, safety, and well-being of infants, children, adolescents, and young adults. Learn more at www.aap.org.

About Unbound Medicine
Unbound Medicine is a next-generation health care knowledge company. Unbound produces award-winning mobile and Web products for partners and health care professionals using its end-to-end digital publishing platform and information architecture expertise. Additional information is available at www.unboundmedicine.com.

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Brian Cairy
Unbound Medicine
T: 610-627-9090 x238


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