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Unbound Medicine and American Academy of Pediatrics Release Mobile Edition of Red Book®

2009 Report of the AAP Committee on Infectious Diseases Powered by the Unbound™ Platform

Charlottesville, VA, June 18, 2009—Today, Unbound Medicine, a leader in knowledge management solutions for healthcare, and the American Academy of Pediatrics (AAP), the professional organization representing over 60,000 pediatricians, announced the launch of Red Book® for Mobile + Web. Now, the latest findings and clinical guidelines contained in the new 28th edition of Red Book are available on any of today’s popular phone or handheld platforms.

Up-to-date information about vaccines, emerging infectious diseases, and new methods of diagnosis and treatment is essential for clinicians who encounter childhood infectious diseases. Red Book for Mobile + Web, powered by the Unbound™ Platform, is designed to make this critical information accessible whenever and wherever it’s needed. From any location, clinicians can refer to Red Book via the Web or download to iPhone™/iPod® touch, BlackBerry®, Android™, Windows Mobile®, or Palm®

“Historically, pediatricians and child healthcare providers have relied on Red Book as the quintessential resource and reference for clinical practice with the most recent guidelines for diagnosis, treatment, and prevention of infectious diseases,” said Maureen DeRosa, director, Department of Marketing and Publications at the AAP. “By working with Unbound Medicine to add a full range of mobile devices to our list of distribution channels, we can help busy clinicians have Red Book readily available at the point of care.”

The AAP Committee on Infectious Diseases with Larry K. Pickering, MD, FAAP, editor, and associate editors Carol J. Baker, MD, FAAP; David W. Kimberlin, MD, FAAP; and Sarah S. Long, MD, FAAP, develops Red Book in conjunction with liaisons from the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), the National Institutes of Health, The National Vaccine Program Office, the Canadian Paediatric Society, and hundreds of individual contributors.

“Because of the organizations and individuals who contribute to and endorse Red Book, it has long been recognized as the definitive reference on pediatric infectious diseases,” said Bill Detmer, MD, president of Unbound Medicine. “We are pleased to use our technology to support AAP’s commitment to improving child health by delivering Red Book to the point of need.”

To experience Red Book for Mobile + Web, visit www.unboundmedicine.com/redbook.

About the American Academy of Pediatrics
The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults. Visit the AAP online at www.aap.org.

About Unbound Medicine
Unbound Medicine, Inc. develops next-generation knowledge management systems for healthcare. The company’s handheld, wireless, and Web-based technology platform and its information architecture services provide healthcare professionals with advanced systems for acquiring, managing and sharing knowledge. Additional information is available at www.unboundmedicine.com.

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