As reporters close in, execs learn to exhibit grace under pressure.Mod Healthc. 1992 Dec 07; 22(49):33-4.MH
As healthcare continues at the forefront of the political agenda, hospital executives are finding both themselves and their institutions in the media's cross hairs. Yet not everyone feels comfortable talking to the press. Execs who feel unsettled in the glare of the media are gaining practical experience in media relations, crisis management and "damage control" strategies through various programs and seminars.