Tags

Type your tag names separated by a space and hit enter

The relationship between hospital marketing orientation and CEO satisfaction with the marketing function.
J Hosp Mark. 1993; 7(2):33-46.JH

Abstract

Although hospitals are placing more focus on the marketing function, there is still dissatisfaction reported by CEOs with the marketing function in hospital settings. The authors investigate the relationship between the marketing orientation of a hospital and CEO satisfaction with marketing. It was found that in those hospitals that are truly marketing oriented, CEO satisfaction with marketing is very positive.

Authors+Show Affiliations

Graduate School of Management, Kent State University.No affiliation info available

Pub Type(s)

Journal Article

Language

eng

PubMed ID

10129248

Citation

Krampf, R F., and D W. Miller. "The Relationship Between Hospital Marketing Orientation and CEO Satisfaction With the Marketing Function." Journal of Hospital Marketing, vol. 7, no. 2, 1993, pp. 33-46.
Krampf RF, Miller DW. The relationship between hospital marketing orientation and CEO satisfaction with the marketing function. J Hosp Mark. 1993;7(2):33-46.
Krampf, R. F., & Miller, D. W. (1993). The relationship between hospital marketing orientation and CEO satisfaction with the marketing function. Journal of Hospital Marketing, 7(2), 33-46.
Krampf RF, Miller DW. The Relationship Between Hospital Marketing Orientation and CEO Satisfaction With the Marketing Function. J Hosp Mark. 1993;7(2):33-46. PubMed PMID: 10129248.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - The relationship between hospital marketing orientation and CEO satisfaction with the marketing function. AU - Krampf,R F, AU - Miller,D W, PY - 1992/12/9/pubmed PY - 1992/12/9/medline PY - 1992/12/9/entrez SP - 33 EP - 46 JF - Journal of hospital marketing JO - J Hosp Mark VL - 7 IS - 2 N2 - Although hospitals are placing more focus on the marketing function, there is still dissatisfaction reported by CEOs with the marketing function in hospital settings. The authors investigate the relationship between the marketing orientation of a hospital and CEO satisfaction with marketing. It was found that in those hospitals that are truly marketing oriented, CEO satisfaction with marketing is very positive. SN - 0883-7570 UR - https://www.unboundmedicine.com/medline/citation/10129248/The_relationship_between_hospital_marketing_orientation_and_CEO_satisfaction_with_the_marketing_function_ DB - PRIME DP - Unbound Medicine ER -