Media relations: clues for improvement.Hosp Health Serv Adm. 1987 Feb; 32(1):39-47.HH
A nationwide survey of media representatives in television, radio, and newspapers investigated their perceptions about health care executives and health care system. Major findings include media perceptions about the trustworthiness of health care executives and the priority of and future plans for health care coverage. Critical problems while interacting with health care executives were also identified by the media and are discussed. Finally, suggestions for improving the health care executive-media relationship are given.