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Health education goes Hollywood: working with prime-time and daytime entertainment television for immunization promotion.
J Health Commun. 1998 Jul-Sep; 3(3):263-82.JH

Abstract

This article presents an entertainment education strategy used to influence Hollywood prime-time and daytime television programs to add storylines on the importance of immunizations to their shows. Rather than giving information about immunizations to show producers, directors, actors, and writers, we furnished "log lines" and true stories about immunizations that could be used to inspire scripts that included immunization themes. By working through personal contacts within the entertainment television industry's closed system of networks, we were able to gain entree and some airtime for our campaign agenda. Embedded messages aired on eight popular shows in the 1996-1997 broadcast season, with five scheduled to air in the 1997-1998 season. These efforts were evaluated qualitatively, focusing on issues of personal networks, content of aired messages, and comparative costs for paid airtime. The strategy developed can be adapted for a range of entertainment education interventions.

Authors+Show Affiliations

UCLA School of Public Health 90095-1772, USA. dglik@ucla.eduNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article

Language

eng

PubMed ID

10977258

Citation

Glik, D, et al. "Health Education Goes Hollywood: Working With Prime-time and Daytime Entertainment Television for Immunization Promotion." Journal of Health Communication, vol. 3, no. 3, 1998, pp. 263-82.
Glik D, Berkanovic E, Stone K, et al. Health education goes Hollywood: working with prime-time and daytime entertainment television for immunization promotion. J Health Commun. 1998;3(3):263-82.
Glik, D., Berkanovic, E., Stone, K., Ibarra, L., Jones, M. C., Rosen, B., Schreibman, M., Gordon, L., Minassian, L., & Richardes, D. (1998). Health education goes Hollywood: working with prime-time and daytime entertainment television for immunization promotion. Journal of Health Communication, 3(3), 263-82.
Glik D, et al. Health Education Goes Hollywood: Working With Prime-time and Daytime Entertainment Television for Immunization Promotion. J Health Commun. 1998 Jul-Sep;3(3):263-82. PubMed PMID: 10977258.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Health education goes Hollywood: working with prime-time and daytime entertainment television for immunization promotion. AU - Glik,D, AU - Berkanovic,E, AU - Stone,K, AU - Ibarra,L, AU - Jones,M C, AU - Rosen,B, AU - Schreibman,M, AU - Gordon,L, AU - Minassian,L, AU - Richardes,D, PY - 2000/9/8/pubmed PY - 2000/9/8/medline PY - 2000/9/8/entrez SP - 263 EP - 82 JF - Journal of health communication JO - J Health Commun VL - 3 IS - 3 N2 - This article presents an entertainment education strategy used to influence Hollywood prime-time and daytime television programs to add storylines on the importance of immunizations to their shows. Rather than giving information about immunizations to show producers, directors, actors, and writers, we furnished "log lines" and true stories about immunizations that could be used to inspire scripts that included immunization themes. By working through personal contacts within the entertainment television industry's closed system of networks, we were able to gain entree and some airtime for our campaign agenda. Embedded messages aired on eight popular shows in the 1996-1997 broadcast season, with five scheduled to air in the 1997-1998 season. These efforts were evaluated qualitatively, focusing on issues of personal networks, content of aired messages, and comparative costs for paid airtime. The strategy developed can be adapted for a range of entertainment education interventions. SN - 1081-0730 UR - https://www.unboundmedicine.com/medline/citation/10977258/Health_education_goes_Hollywood:_working_with_prime_time_and_daytime_entertainment_television_for_immunization_promotion_ L2 - http://www.tandfonline.com/doi/full/10.1080/108107398127364 DB - PRIME DP - Unbound Medicine ER -