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How the tobacco industry built its relationship with Hollywood.
Tob Control. 2002 Mar; 11 Suppl 1:I81-91.TC

Abstract

OBJECTIVE

To describe the development of the relationship between the tobacco industry and the entertainment industry.

METHODS

Review of previously secret tobacco industry documents available on the internet.

RESULTS

Both the entertainment and tobacco industries recognised the high value of promotion of tobacco through entertainment media. The 1980s saw undertakings by four tobacco companies, Philip Morris, RJ Reynolds (RJR), American Tobacco Company, and Brown and Williamson to place their products in movies. RJR and Philip Morris also worked to place products on television at the beginning of the decade. Each company hired aggressive product placement firms to represent its interests in Hollywood. These firms placed products and tobacco signage in positive situations that would encourage viewers to use tobacco and kept brands from being used in negative situations. At least one of the companies, RJR, undertook an extensive campaign to hook Hollywood on tobacco by providing free cigarettes to actors on a monthly basis. Efforts were also made to place favourable articles relating to product use by actors in national print media and to encourage professional photographers to take pictures of actors smoking specific brands. The cigar industry started developing connections with the entertainment industry beginning in the 1980s and paid product placements were made in both movies and on television. This effort did not always require money payments from the tobacco industry to the entertainment industry, suggesting that simply looking for cash payoffs may miss other important ties between the tobacco and entertainment industries.

CONCLUSIONS

The tobacco industry understood the value of placing and encouraging tobacco use in films, and how to do it. While the industry claims to have ended this practice, smoking in motion pictures increased throughout the 1990s and remains a public health problem.

Authors+Show Affiliations

American Lung Association of Sacramento Emigrant-Trails, STARS Project, Sacramento, California, USA.No affiliation info available

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't
Research Support, U.S. Gov't, P.H.S.

Language

eng

PubMed ID

11893818

Citation

Mekemson, C, and S A. Glantz. "How the Tobacco Industry Built Its Relationship With Hollywood." Tobacco Control, vol. 11 Suppl 1, 2002, pp. I81-91.
Mekemson C, Glantz SA. How the tobacco industry built its relationship with Hollywood. Tob Control. 2002;11 Suppl 1:I81-91.
Mekemson, C., & Glantz, S. A. (2002). How the tobacco industry built its relationship with Hollywood. Tobacco Control, 11 Suppl 1, I81-91.
Mekemson C, Glantz SA. How the Tobacco Industry Built Its Relationship With Hollywood. Tob Control. 2002;11 Suppl 1:I81-91. PubMed PMID: 11893818.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - How the tobacco industry built its relationship with Hollywood. AU - Mekemson,C, AU - Glantz,S A, PY - 2002/3/15/pubmed PY - 2002/5/1/medline PY - 2002/3/15/entrez SP - I81 EP - 91 JF - Tobacco control JO - Tob Control VL - 11 Suppl 1 N2 - OBJECTIVE: To describe the development of the relationship between the tobacco industry and the entertainment industry. METHODS: Review of previously secret tobacco industry documents available on the internet. RESULTS: Both the entertainment and tobacco industries recognised the high value of promotion of tobacco through entertainment media. The 1980s saw undertakings by four tobacco companies, Philip Morris, RJ Reynolds (RJR), American Tobacco Company, and Brown and Williamson to place their products in movies. RJR and Philip Morris also worked to place products on television at the beginning of the decade. Each company hired aggressive product placement firms to represent its interests in Hollywood. These firms placed products and tobacco signage in positive situations that would encourage viewers to use tobacco and kept brands from being used in negative situations. At least one of the companies, RJR, undertook an extensive campaign to hook Hollywood on tobacco by providing free cigarettes to actors on a monthly basis. Efforts were also made to place favourable articles relating to product use by actors in national print media and to encourage professional photographers to take pictures of actors smoking specific brands. The cigar industry started developing connections with the entertainment industry beginning in the 1980s and paid product placements were made in both movies and on television. This effort did not always require money payments from the tobacco industry to the entertainment industry, suggesting that simply looking for cash payoffs may miss other important ties between the tobacco and entertainment industries. CONCLUSIONS: The tobacco industry understood the value of placing and encouraging tobacco use in films, and how to do it. While the industry claims to have ended this practice, smoking in motion pictures increased throughout the 1990s and remains a public health problem. SN - 0964-4563 UR - https://www.unboundmedicine.com/medline/citation/11893818/How_the_tobacco_industry_built_its_relationship_with_Hollywood_ L2 - http://tobaccocontrol.bmj.com/cgi/pmidlookup?view=long&pmid=11893818 DB - PRIME DP - Unbound Medicine ER -