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Which adolescents are most receptive to tobacco industry marketing? implications for counter-advertising campaigns.
Health Commun. 2003; 15(4):499-513.HC

Abstract

This study sought to identify adolescents most receptive to tobacco advertising based on individual differences in novelty-seeking personality and other key variables. Confidential self-report surveys were completed by 1,071 high school freshmen at 5 public high schools. The survey included validated measures of novelty-seeking personality, smoking habits, peer and family smoking, and tobacco advertising receptivity. Multiple logistic regression analysis was used to evaluate the independent associations of these variables and demographics with receptivity to tobacco advertising. Of the ninth graders, 44% had moderate to high levels of advertising receptivity and 54% had minimal to low levels of receptivity. Higher levels of receptivity were associated with ever smoking (odds ratio [OR] = 2.59, confidence interval [CI] = 1.99-3.39) and novelty-seeking personality (OR = 2.14, CI = 1.57-2.93). The association of novelty-seeking personality and tobacco advertising receptivity was most pronounced among adolescents who had never had a puff of a cigarette. Counter-advertising messages should consider individual differences in novelty-seeking, because novelty-seekers may be most receptive to tobacco industry promotional campaigns.

Authors+Show Affiliations

Department of Psychiatry, University of Pennsylvania, Philadelphia, PA 19104, USA. audrain@mail.med.upenn.eduNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Research Support, U.S. Gov't, P.H.S.

Language

eng

PubMed ID

14527869

Citation

Audrain-McGovern, Janet, et al. "Which Adolescents Are Most Receptive to Tobacco Industry Marketing? Implications for Counter-advertising Campaigns." Health Communication, vol. 15, no. 4, 2003, pp. 499-513.
Audrain-McGovern J, Tercyak KP, Shields AE, et al. Which adolescents are most receptive to tobacco industry marketing? implications for counter-advertising campaigns. Health Commun. 2003;15(4):499-513.
Audrain-McGovern, J., Tercyak, K. P., Shields, A. E., Bush, A., Espinel, C. F., & Lerman, C. (2003). Which adolescents are most receptive to tobacco industry marketing? implications for counter-advertising campaigns. Health Communication, 15(4), 499-513.
Audrain-McGovern J, et al. Which Adolescents Are Most Receptive to Tobacco Industry Marketing? Implications for Counter-advertising Campaigns. Health Commun. 2003;15(4):499-513. PubMed PMID: 14527869.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Which adolescents are most receptive to tobacco industry marketing? implications for counter-advertising campaigns. AU - Audrain-McGovern,Janet, AU - Tercyak,Kenneth P, AU - Shields,Alexandra E, AU - Bush,Angelita, AU - Espinel,Carlos Francisco, AU - Lerman,Caryn, PY - 2003/10/7/pubmed PY - 2004/1/6/medline PY - 2003/10/7/entrez SP - 499 EP - 513 JF - Health communication JO - Health Commun VL - 15 IS - 4 N2 - This study sought to identify adolescents most receptive to tobacco advertising based on individual differences in novelty-seeking personality and other key variables. Confidential self-report surveys were completed by 1,071 high school freshmen at 5 public high schools. The survey included validated measures of novelty-seeking personality, smoking habits, peer and family smoking, and tobacco advertising receptivity. Multiple logistic regression analysis was used to evaluate the independent associations of these variables and demographics with receptivity to tobacco advertising. Of the ninth graders, 44% had moderate to high levels of advertising receptivity and 54% had minimal to low levels of receptivity. Higher levels of receptivity were associated with ever smoking (odds ratio [OR] = 2.59, confidence interval [CI] = 1.99-3.39) and novelty-seeking personality (OR = 2.14, CI = 1.57-2.93). The association of novelty-seeking personality and tobacco advertising receptivity was most pronounced among adolescents who had never had a puff of a cigarette. Counter-advertising messages should consider individual differences in novelty-seeking, because novelty-seekers may be most receptive to tobacco industry promotional campaigns. SN - 1041-0236 UR - https://www.unboundmedicine.com/medline/citation/14527869/Which_adolescents_are_most_receptive_to_tobacco_industry_marketing_implications_for_counter_advertising_campaigns_ L2 - https://www.tandfonline.com/doi/full/10.1207/S15327027HC1504_07 DB - PRIME DP - Unbound Medicine ER -