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Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value.
Pers Soc Psychol Bull. 2005 Jan; 31(1):121-35.PS

Abstract

The authors explored three properties of basic, unconsciously triggered affective reactions: They can influence consequential behavior, they work without eliciting conscious feelings, and they interact with motivation. The authors investigated these properties by testing the influence of subliminally presented happy versus angry faces on pouring and consumption of beverage (Study 1), perception of beverage value (Study 2), and reports of conscious feelings (both studies). Consistent with incentive motivation theory, the impact of affective primes on beverage value and consumption was strongest for thirsty participants. Subliminal smiles caused thirsty participants to pour and consume more beverage (Study 1) and increased their willingness to pay and their wanting more beverage (Study 2). Subliminal frowns had the opposite effect. No feeling changes were observed, even in thirsty participants. The results suggest that basic affective reactions can be unconscious and interact with incentive motivation to influence assessment of value and behavior toward valenced objects.

Authors+Show Affiliations

Winkielman P
Department of Psychology, University of California, San Diego, 9500 Gilman Dr., La Jolla, CA 92093, USA. pwinkiel@ucsd.edu
Berridge KC
No affiliation info available
Wilbarger JL
No affiliation info available

MeSH

AdultAffectAnalysis of VarianceAngerAwarenessDrinking BehaviorFacial ExpressionFemaleHappinessHumansJudgmentLinear ModelsMaleMotivationPsychological TheoryThirstUnconscious, Psychology

Pub Type(s)

Journal Article
Research Support, U.S. Gov't, Non-P.H.S.

Language

eng

PubMed ID

15574667

Citation

Winkielman, Piotr, et al. "Unconscious Affective Reactions to Masked Happy Versus Angry Faces Influence Consumption Behavior and Judgments of Value." Personality & Social Psychology Bulletin, vol. 31, no. 1, 2005, pp. 121-35.
Winkielman P, Berridge KC, Wilbarger JL. Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value. Pers Soc Psychol Bull. 2005;31(1):121-35.
Winkielman, P., Berridge, K. C., & Wilbarger, J. L. (2005). Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value. Personality & Social Psychology Bulletin, 31(1), 121-35.
Winkielman P, Berridge KC, Wilbarger JL. Unconscious Affective Reactions to Masked Happy Versus Angry Faces Influence Consumption Behavior and Judgments of Value. Pers Soc Psychol Bull. 2005;31(1):121-35. PubMed PMID: 15574667.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value. AU - Winkielman,Piotr, AU - Berridge,Kent C, AU - Wilbarger,Julia L, PY - 2004/12/3/pubmed PY - 2005/6/23/medline PY - 2004/12/3/entrez SP - 121 EP - 35 JF - Personality & social psychology bulletin JO - Pers Soc Psychol Bull VL - 31 IS - 1 N2 - The authors explored three properties of basic, unconsciously triggered affective reactions: They can influence consequential behavior, they work without eliciting conscious feelings, and they interact with motivation. The authors investigated these properties by testing the influence of subliminally presented happy versus angry faces on pouring and consumption of beverage (Study 1), perception of beverage value (Study 2), and reports of conscious feelings (both studies). Consistent with incentive motivation theory, the impact of affective primes on beverage value and consumption was strongest for thirsty participants. Subliminal smiles caused thirsty participants to pour and consume more beverage (Study 1) and increased their willingness to pay and their wanting more beverage (Study 2). Subliminal frowns had the opposite effect. No feeling changes were observed, even in thirsty participants. The results suggest that basic affective reactions can be unconscious and interact with incentive motivation to influence assessment of value and behavior toward valenced objects. SN - 0146-1672 UR - https://www.unboundmedicine.com/medline/citation/15574667/Unconscious_affective_reactions_to_masked_happy_versus_angry_faces_influence_consumption_behavior_and_judgments_of_value_ DB - PRIME DP - Unbound Medicine ER -