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Smokers' attitudes and behaviors related to consumer demand for cessation counseling in the medical care setting.
Nicotine Tob Res. 2007 May; 9(5):571-80.NT

Abstract

This study describes a new segmentation strategy exploring smokers' interest levels in counseling in the medical care setting in order to understand how public health communications can be designed to increase consumer demand for cessation services within this population. A subsample of 431 smokers from a large, nationally representative mail survey was analyzed and categorized into three cessation-demand groups: Low demand (LD), medium demand (MD), and high demand (HD). HD smokers were most likely to be heavy smokers, to make quitting a high priority, and to have self-efficacy in quitting. MD and LD smokers were less likely than HD smokers to have been told to quit smoking by a health care provider in the past or to believe that counseling is effective. The first step in the regression analysis revealed that age, cigarettes smoked per month, whether smokers were currently trying to quit, and whether they were ever told to quit smoking by their health care provider accounted for 21% of the variance in smokers' interest in smoking cessation counseling, F(4, 234) = 16.49, p<.001. When additional variables on attitudes toward smoking and quitting and perceived effectiveness of receiving counseling in the medical care setting were added to the model, an additional 11% of the variance in smokers' interest in cessation counseling was explained, F(12, 234) = 10.07, p<.001. Results suggest that by categorizing smokers by interest level in cessation counseling, we emerge with three distinct portraits of smokers who might be activated in different ways to increase consumer demand for cessation counseling.

Authors+Show Affiliations

Porter Novelli, Washington, DC 20006, USA. deanne.weber@porternovelli.comNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

17454713

Citation

Weber, Deanne, et al. "Smokers' Attitudes and Behaviors Related to Consumer Demand for Cessation Counseling in the Medical Care Setting." Nicotine & Tobacco Research : Official Journal of the Society for Research On Nicotine and Tobacco, vol. 9, no. 5, 2007, pp. 571-80.
Weber D, Wolff LS, Orleans T, et al. Smokers' attitudes and behaviors related to consumer demand for cessation counseling in the medical care setting. Nicotine Tob Res. 2007;9(5):571-80.
Weber, D., Wolff, L. S., Orleans, T., Mockenhaupt, R. E., Massett, H. A., & Vose, K. K. (2007). Smokers' attitudes and behaviors related to consumer demand for cessation counseling in the medical care setting. Nicotine & Tobacco Research : Official Journal of the Society for Research On Nicotine and Tobacco, 9(5), 571-80.
Weber D, et al. Smokers' Attitudes and Behaviors Related to Consumer Demand for Cessation Counseling in the Medical Care Setting. Nicotine Tob Res. 2007;9(5):571-80. PubMed PMID: 17454713.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Smokers' attitudes and behaviors related to consumer demand for cessation counseling in the medical care setting. AU - Weber,Deanne, AU - Wolff,Lisa S, AU - Orleans,Tracy, AU - Mockenhaupt,Robin E, AU - Massett,Holly A, AU - Vose,Kathryn Kahler, PY - 2007/4/25/pubmed PY - 2007/7/27/medline PY - 2007/4/25/entrez SP - 571 EP - 80 JF - Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco JO - Nicotine Tob Res VL - 9 IS - 5 N2 - This study describes a new segmentation strategy exploring smokers' interest levels in counseling in the medical care setting in order to understand how public health communications can be designed to increase consumer demand for cessation services within this population. A subsample of 431 smokers from a large, nationally representative mail survey was analyzed and categorized into three cessation-demand groups: Low demand (LD), medium demand (MD), and high demand (HD). HD smokers were most likely to be heavy smokers, to make quitting a high priority, and to have self-efficacy in quitting. MD and LD smokers were less likely than HD smokers to have been told to quit smoking by a health care provider in the past or to believe that counseling is effective. The first step in the regression analysis revealed that age, cigarettes smoked per month, whether smokers were currently trying to quit, and whether they were ever told to quit smoking by their health care provider accounted for 21% of the variance in smokers' interest in smoking cessation counseling, F(4, 234) = 16.49, p<.001. When additional variables on attitudes toward smoking and quitting and perceived effectiveness of receiving counseling in the medical care setting were added to the model, an additional 11% of the variance in smokers' interest in cessation counseling was explained, F(12, 234) = 10.07, p<.001. Results suggest that by categorizing smokers by interest level in cessation counseling, we emerge with three distinct portraits of smokers who might be activated in different ways to increase consumer demand for cessation counseling. SN - 1462-2203 UR - https://www.unboundmedicine.com/medline/citation/17454713/Smokers'_attitudes_and_behaviors_related_to_consumer_demand_for_cessation_counseling_in_the_medical_care_setting_ L2 - https://academic.oup.com/ntr/article-lookup/doi/10.1080/14622200701189024 DB - PRIME DP - Unbound Medicine ER -