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Adolescent receptivity to tobacco marketing by racial/ethnic groups in California.
Am J Prev Med. 2007 Aug; 33(2):121-3.AJ

Abstract

BACKGROUND

Previous research has examined tobacco marketing receptivity across racial/ethnic groups but none has done so across the various levels of the smoking uptake continuum. Identifying adolescent groups that may be more or less receptive to industry marketing, particularly across the levels of smoking uptake, provides important information that may be useful in focusing efforts to eliminate smoking disparities.

METHODS

Data came from 5857 adolescents (66.6% response rate) from the 2002 California Tobacco Survey and were analyzed in 2006. An index measure of receptivity to tobacco marketing was based on advertisement recall and willingness to use/own a tobacco promotional item. Respondents were classified along a smoking uptake continuum as committed never smokers, susceptible never smokers, or any smoking. Logistic regression models controlling for possible confounding variables were fit to test for the association between receptivity and race/ethnicity across levels of smoking uptake.

RESULTS

African Americans (odds ratio [OR]=0.77; 95% confidence interval [CI]=0.61-0.96) and Asian/Pacific Islanders (OR=0.80; 95% CI=0.66-0.97) were less likely than non-Hispanic white adolescents to be receptive to tobacco marketing after controlling for possible confounders. For susceptible never smokers, African Americans (OR =0.67; 95% CI=0.47-0.93) and Asian/Pacific Islanders (OR=0.72; 95% CI=0.54-0.95) were less likely than non-Hispanic white adolescents to be receptive.

CONCLUSIONS

There may be features of the African-American and Asian/Pacific Islander cultures that are protective against receptivity to tobacco marketing, even among those who are susceptible never smokers. Prevention strategies emphasizing such features for adolescents of other races/ethnicities may be beneficial in reducing smoking disparities.

Authors+Show Affiliations

Cancer Prevention and Control, Moore's UCSD Cancer Center, University of California San Diego, La Jolla, California 92093-0901, USA.No affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Research Support, N.I.H., Extramural
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

17673099

Citation

West, Joshua H., et al. "Adolescent Receptivity to Tobacco Marketing By Racial/ethnic Groups in California." American Journal of Preventive Medicine, vol. 33, no. 2, 2007, pp. 121-3.
West JH, Romero RA, Trinidad DR. Adolescent receptivity to tobacco marketing by racial/ethnic groups in California. Am J Prev Med. 2007;33(2):121-3.
West, J. H., Romero, R. A., & Trinidad, D. R. (2007). Adolescent receptivity to tobacco marketing by racial/ethnic groups in California. American Journal of Preventive Medicine, 33(2), 121-3.
West JH, Romero RA, Trinidad DR. Adolescent Receptivity to Tobacco Marketing By Racial/ethnic Groups in California. Am J Prev Med. 2007;33(2):121-3. PubMed PMID: 17673099.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Adolescent receptivity to tobacco marketing by racial/ethnic groups in California. AU - West,Joshua H, AU - Romero,Romina A, AU - Trinidad,Dennis R, PY - 2006/11/21/received PY - 2007/03/09/revised PY - 2007/03/29/accepted PY - 2007/8/4/pubmed PY - 2007/10/27/medline PY - 2007/8/4/entrez SP - 121 EP - 3 JF - American journal of preventive medicine JO - Am J Prev Med VL - 33 IS - 2 N2 - BACKGROUND: Previous research has examined tobacco marketing receptivity across racial/ethnic groups but none has done so across the various levels of the smoking uptake continuum. Identifying adolescent groups that may be more or less receptive to industry marketing, particularly across the levels of smoking uptake, provides important information that may be useful in focusing efforts to eliminate smoking disparities. METHODS: Data came from 5857 adolescents (66.6% response rate) from the 2002 California Tobacco Survey and were analyzed in 2006. An index measure of receptivity to tobacco marketing was based on advertisement recall and willingness to use/own a tobacco promotional item. Respondents were classified along a smoking uptake continuum as committed never smokers, susceptible never smokers, or any smoking. Logistic regression models controlling for possible confounding variables were fit to test for the association between receptivity and race/ethnicity across levels of smoking uptake. RESULTS: African Americans (odds ratio [OR]=0.77; 95% confidence interval [CI]=0.61-0.96) and Asian/Pacific Islanders (OR=0.80; 95% CI=0.66-0.97) were less likely than non-Hispanic white adolescents to be receptive to tobacco marketing after controlling for possible confounders. For susceptible never smokers, African Americans (OR =0.67; 95% CI=0.47-0.93) and Asian/Pacific Islanders (OR=0.72; 95% CI=0.54-0.95) were less likely than non-Hispanic white adolescents to be receptive. CONCLUSIONS: There may be features of the African-American and Asian/Pacific Islander cultures that are protective against receptivity to tobacco marketing, even among those who are susceptible never smokers. Prevention strategies emphasizing such features for adolescents of other races/ethnicities may be beneficial in reducing smoking disparities. SN - 0749-3797 UR - https://www.unboundmedicine.com/medline/citation/17673099/Adolescent_receptivity_to_tobacco_marketing_by_racial/ethnic_groups_in_California_ L2 - https://linkinghub.elsevier.com/retrieve/pii/S0749-3797(07)00223-1 DB - PRIME DP - Unbound Medicine ER -