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Marketing infant formula through hospitals: the impact of commercial hospital discharge packs on breastfeeding.
Am J Public Health. 2008 Feb; 98(2):290-5.AJ

Abstract

OBJECTIVES

Commercial hospital discharge packs are commonly given to new mothers at the time of newborn hospital discharge. We evaluated the relationship between exclusive breastfeeding and the receipt of commercial hospital discharge packs in a population-based sample of Oregon women who initiated breastfeeding before newborn hospital discharge.

METHODS

We analyzed data from the 2000 and 2001 Oregon Pregnancy Risk Assessment Monitoring System (PRAMS), a population-based survey of postpartum women (n=3895; unweighted response rate=71.6%).

RESULTS

Among women who had initiated breastfeeding, 66.8% reported having received commercial hospital discharge packs. We found that women who received these packs were more likely to exclusively breastfeed for fewer than 10 weeks than were women who had not received the packs (multivariate adjusted odds ratio=1.39; 95% confidence interval=1.05, 1.84).

CONCLUSIONS

Commercial hospital discharge packs are one of several factors that influence breastfeeding duration and exclusivity. The distribution of these packs to new mothers at hospitals is part of a longstanding marketing campaign by infant formula manufacturers and implies hospital and staff endorsement of infant formula. Commercial hospital discharge pack distribution should be reconsidered in light of its negative impact on exclusive breastfeeding.

Authors+Show Affiliations

Office of Family Health, Oregon Public Health Division, 800 NE Oregon St, Suite 850, Portland, OR 97232, USA. ken.d.rosenberg@state.or.usNo affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Research Support, U.S. Gov't, P.H.S.

Language

eng

PubMed ID

18172152

Citation

Rosenberg, Kenneth D., et al. "Marketing Infant Formula Through Hospitals: the Impact of Commercial Hospital Discharge Packs On Breastfeeding." American Journal of Public Health, vol. 98, no. 2, 2008, pp. 290-5.
Rosenberg KD, Eastham CA, Kasehagen LJ, et al. Marketing infant formula through hospitals: the impact of commercial hospital discharge packs on breastfeeding. Am J Public Health. 2008;98(2):290-5.
Rosenberg, K. D., Eastham, C. A., Kasehagen, L. J., & Sandoval, A. P. (2008). Marketing infant formula through hospitals: the impact of commercial hospital discharge packs on breastfeeding. American Journal of Public Health, 98(2), 290-5. https://doi.org/10.2105/AJPH.2006.103218
Rosenberg KD, et al. Marketing Infant Formula Through Hospitals: the Impact of Commercial Hospital Discharge Packs On Breastfeeding. Am J Public Health. 2008;98(2):290-5. PubMed PMID: 18172152.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Marketing infant formula through hospitals: the impact of commercial hospital discharge packs on breastfeeding. AU - Rosenberg,Kenneth D, AU - Eastham,Carissa A, AU - Kasehagen,Laurin J, AU - Sandoval,Alfredo P, Y1 - 2008/01/02/ PY - 2008/1/4/pubmed PY - 2008/2/27/medline PY - 2008/1/4/entrez SP - 290 EP - 5 JF - American journal of public health JO - Am J Public Health VL - 98 IS - 2 N2 - OBJECTIVES: Commercial hospital discharge packs are commonly given to new mothers at the time of newborn hospital discharge. We evaluated the relationship between exclusive breastfeeding and the receipt of commercial hospital discharge packs in a population-based sample of Oregon women who initiated breastfeeding before newborn hospital discharge. METHODS: We analyzed data from the 2000 and 2001 Oregon Pregnancy Risk Assessment Monitoring System (PRAMS), a population-based survey of postpartum women (n=3895; unweighted response rate=71.6%). RESULTS: Among women who had initiated breastfeeding, 66.8% reported having received commercial hospital discharge packs. We found that women who received these packs were more likely to exclusively breastfeed for fewer than 10 weeks than were women who had not received the packs (multivariate adjusted odds ratio=1.39; 95% confidence interval=1.05, 1.84). CONCLUSIONS: Commercial hospital discharge packs are one of several factors that influence breastfeeding duration and exclusivity. The distribution of these packs to new mothers at hospitals is part of a longstanding marketing campaign by infant formula manufacturers and implies hospital and staff endorsement of infant formula. Commercial hospital discharge pack distribution should be reconsidered in light of its negative impact on exclusive breastfeeding. SN - 1541-0048 UR - https://www.unboundmedicine.com/medline/citation/18172152/Marketing_infant_formula_through_hospitals:_the_impact_of_commercial_hospital_discharge_packs_on_breastfeeding_ DB - PRIME DP - Unbound Medicine ER -