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Adolescents' responses to anti-tobacco advertising: exploring the role of adolescents' smoking status and advertisement theme.
J Health Commun. 2008 Jul-Aug; 13(5):480-500.JH

Abstract

Anti-smoking media directed at adolescents use many different message themes, but little evidence exists as to which is most effective. Additionally, little is known about how teens who smoke respond to anti-tobacco ads. This study examined smoking and nonsmoking adolescents' responses to three popular thematic approaches: (1) endangering others, (2) negative life circumstances, and (3) industry manipulation. Sixteen groups of high school students (total N=488) were randomly assigned in a balanced fashion to one of three anti-tobacco ad conditions or a control condition. Outcome variables included adolescents' immediate emotional and cognitive responses, and intentions to smoke. Adolescents exposed to negative life circumstances ads reported lower intentions to smoke than those exposed to control and industry manipulation ads. Additionally, adolescents' responses differed based on smoking status. Smokers liked the ads less and had fewer positive and more negative thoughts. Findings suggest a media campaign focusing on negative life circumstances can be an effective component of a tobacco control program aimed at adolescents. Mechanisms through which the negative life circumstances ads influence adolescents' intentions to smoke are discussed. Findings also suggest that smokers respond differently to anti-tobacco ads, and their responses need to be considered when developing effective anti-tobacco advertising campaigns.

Authors+Show Affiliations

Wake Forest University School of Medicine, Department of Social Sciences and Health Policy, Winston-Salem, North Carolina 27157-1063, USA. esutfin@wfubmc.eduNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Randomized Controlled Trial
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

18661389

Citation

Sutfin, Erin L., et al. "Adolescents' Responses to Anti-tobacco Advertising: Exploring the Role of Adolescents' Smoking Status and Advertisement Theme." Journal of Health Communication, vol. 13, no. 5, 2008, pp. 480-500.
Sutfin EL, Szykman LR, Moore MC. Adolescents' responses to anti-tobacco advertising: exploring the role of adolescents' smoking status and advertisement theme. J Health Commun. 2008;13(5):480-500.
Sutfin, E. L., Szykman, L. R., & Moore, M. C. (2008). Adolescents' responses to anti-tobacco advertising: exploring the role of adolescents' smoking status and advertisement theme. Journal of Health Communication, 13(5), 480-500. https://doi.org/10.1080/10810730802198961
Sutfin EL, Szykman LR, Moore MC. Adolescents' Responses to Anti-tobacco Advertising: Exploring the Role of Adolescents' Smoking Status and Advertisement Theme. J Health Commun. 2008 Jul-Aug;13(5):480-500. PubMed PMID: 18661389.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Adolescents' responses to anti-tobacco advertising: exploring the role of adolescents' smoking status and advertisement theme. AU - Sutfin,Erin L, AU - Szykman,Lisa R, AU - Moore,Marian Chapman, PY - 2008/7/29/pubmed PY - 2008/11/19/medline PY - 2008/7/29/entrez SP - 480 EP - 500 JF - Journal of health communication JO - J Health Commun VL - 13 IS - 5 N2 - Anti-smoking media directed at adolescents use many different message themes, but little evidence exists as to which is most effective. Additionally, little is known about how teens who smoke respond to anti-tobacco ads. This study examined smoking and nonsmoking adolescents' responses to three popular thematic approaches: (1) endangering others, (2) negative life circumstances, and (3) industry manipulation. Sixteen groups of high school students (total N=488) were randomly assigned in a balanced fashion to one of three anti-tobacco ad conditions or a control condition. Outcome variables included adolescents' immediate emotional and cognitive responses, and intentions to smoke. Adolescents exposed to negative life circumstances ads reported lower intentions to smoke than those exposed to control and industry manipulation ads. Additionally, adolescents' responses differed based on smoking status. Smokers liked the ads less and had fewer positive and more negative thoughts. Findings suggest a media campaign focusing on negative life circumstances can be an effective component of a tobacco control program aimed at adolescents. Mechanisms through which the negative life circumstances ads influence adolescents' intentions to smoke are discussed. Findings also suggest that smokers respond differently to anti-tobacco ads, and their responses need to be considered when developing effective anti-tobacco advertising campaigns. SN - 1081-0730 UR - https://www.unboundmedicine.com/medline/citation/18661389/Adolescents'_responses_to_anti_tobacco_advertising:_exploring_the_role_of_adolescents'_smoking_status_and_advertisement_theme_ L2 - https://www.tandfonline.com/doi/full/10.1080/10810730802198961 DB - PRIME DP - Unbound Medicine ER -