Tags

Type your tag names separated by a space and hit enter

Does tobacco industry marketing excessively impact lesbian, gay and bisexual communities?
Tob Control. 2008 Dec; 17(6):385-90.TC

Abstract

BACKGROUND

Tobacco industry documents have revealed marketing plans specifically to reach lesbian, gay and bisexual (LGB) populations. Research supports a causal linkage between receptivity and exposure to tobacco industry marketing and tobacco use uptake among adolescents. Pro-tobacco messages may diminish the effectiveness of tobacco control activities and contribute to the high smoking prevalence among LGB populations.

OBJECTIVE

To compare receptivity and exposure to tobacco industry marketing between LGB and heterosexual populations.

METHODS

Nearly 400 gay or bisexual men and more than 600 lesbian or bisexual women were identified in the 2003-2006 Washington State Behavioral Risk Factor Surveillance System (BRFSS), a state-wide, population-based telephone survey of adults. The BRFSS included questions measuring receptivity and exposure to tobacco industry marketing. Multiple logistic regression models stratified by gender were used to assess differences for lesbians, gays and bisexuals separately, in comparison to their heterosexual counterparts.

RESULTS

As expected, smoking prevalence was higher among LGB populations than among heterosexuals. After adjustment for demographic differences and smoking status, gay and bisexual men reported more exposure to tobacco industry marketing (free sample distribution) than straight men, but were equally receptive to it. Lesbian and bisexual women were more receptive to and reported more exposure to tobacco industry marketing than straight women.

CONCLUSION

LGB communities, especially lesbian and bisexual women, appear to be effectively targeted by tobacco industry marketing activities. Strategies to limit tobacco industry marketing, and increase individuals' resistance to marketing, may be critical to reducing smoking among LGB populations.

Authors+Show Affiliations

Program Design and Evaluation Services, Multnomah County Health Department, Portland, Oregon 97232, USA. julia.dilley@state.or.usNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

18723561

Citation

Dilley, J A., et al. "Does Tobacco Industry Marketing Excessively Impact Lesbian, Gay and Bisexual Communities?" Tobacco Control, vol. 17, no. 6, 2008, pp. 385-90.
Dilley JA, Spigner C, Boysun MJ, et al. Does tobacco industry marketing excessively impact lesbian, gay and bisexual communities? Tob Control. 2008;17(6):385-90.
Dilley, J. A., Spigner, C., Boysun, M. J., Dent, C. W., & Pizacani, B. A. (2008). Does tobacco industry marketing excessively impact lesbian, gay and bisexual communities? Tobacco Control, 17(6), 385-90. https://doi.org/10.1136/tc.2007.024216
Dilley JA, et al. Does Tobacco Industry Marketing Excessively Impact Lesbian, Gay and Bisexual Communities. Tob Control. 2008;17(6):385-90. PubMed PMID: 18723561.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Does tobacco industry marketing excessively impact lesbian, gay and bisexual communities? AU - Dilley,J A, AU - Spigner,C, AU - Boysun,M J, AU - Dent,C W, AU - Pizacani,B A, Y1 - 2008/08/22/ PY - 2008/8/30/pubmed PY - 2009/7/29/medline PY - 2008/8/30/entrez SP - 385 EP - 90 JF - Tobacco control JO - Tob Control VL - 17 IS - 6 N2 - BACKGROUND: Tobacco industry documents have revealed marketing plans specifically to reach lesbian, gay and bisexual (LGB) populations. Research supports a causal linkage between receptivity and exposure to tobacco industry marketing and tobacco use uptake among adolescents. Pro-tobacco messages may diminish the effectiveness of tobacco control activities and contribute to the high smoking prevalence among LGB populations. OBJECTIVE: To compare receptivity and exposure to tobacco industry marketing between LGB and heterosexual populations. METHODS: Nearly 400 gay or bisexual men and more than 600 lesbian or bisexual women were identified in the 2003-2006 Washington State Behavioral Risk Factor Surveillance System (BRFSS), a state-wide, population-based telephone survey of adults. The BRFSS included questions measuring receptivity and exposure to tobacco industry marketing. Multiple logistic regression models stratified by gender were used to assess differences for lesbians, gays and bisexuals separately, in comparison to their heterosexual counterparts. RESULTS: As expected, smoking prevalence was higher among LGB populations than among heterosexuals. After adjustment for demographic differences and smoking status, gay and bisexual men reported more exposure to tobacco industry marketing (free sample distribution) than straight men, but were equally receptive to it. Lesbian and bisexual women were more receptive to and reported more exposure to tobacco industry marketing than straight women. CONCLUSION: LGB communities, especially lesbian and bisexual women, appear to be effectively targeted by tobacco industry marketing activities. Strategies to limit tobacco industry marketing, and increase individuals' resistance to marketing, may be critical to reducing smoking among LGB populations. SN - 1468-3318 UR - https://www.unboundmedicine.com/medline/citation/18723561/Does_tobacco_industry_marketing_excessively_impact_lesbian_gay_and_bisexual_communities L2 - https://tobaccocontrol.bmj.com/lookup/pmidlookup?view=long&pmid=18723561 DB - PRIME DP - Unbound Medicine ER -