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The private rejection of unfair offers and emotional commitment.
Proc Natl Acad Sci U S A. 2009 Jul 14; 106(28):11520-3.PN

Abstract

In a series of experiments, we demonstrate that certain players of an economic game reject unfair offers even when this behavior increases rather than decreases inequity. A substantial proportion (30-40%, compared with 60-70% in the standard ultimatum game) of those who responded rejected unfair offers even when rejection reduced only their own earnings to 0, while not affecting the earnings of the person who proposed the unfair split (in an impunity game). Furthermore, even when the responders were not able to communicate their anger to the proposers by rejecting unfair offers in a private impunity game, a similar rate of rejection was observed. The rejection of unfair offers that increases inequity cannot be explained by the social preference for inequity aversion or reciprocity; however, it does provide support for the model of emotion as a commitment device. In this view, emotions such as anger or moral disgust lead people to disregard the immediate consequences of their behavior, committing them to behave consistently to preserve integrity and maintain a reputation over time as someone who is reliably committed to this behavior.

Authors+Show Affiliations

Graduate School of Letters, Hokkaido University, Sapporo 060-0810, Japan. toshio@let.hokudai.ac.jpNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

19564602

Citation

Yamagishi, Toshio, et al. "The Private Rejection of Unfair Offers and Emotional Commitment." Proceedings of the National Academy of Sciences of the United States of America, vol. 106, no. 28, 2009, pp. 11520-3.
Yamagishi T, Horita Y, Takagishi H, et al. The private rejection of unfair offers and emotional commitment. Proc Natl Acad Sci U S A. 2009;106(28):11520-3.
Yamagishi, T., Horita, Y., Takagishi, H., Shinada, M., Tanida, S., & Cook, K. S. (2009). The private rejection of unfair offers and emotional commitment. Proceedings of the National Academy of Sciences of the United States of America, 106(28), 11520-3. https://doi.org/10.1073/pnas.0900636106
Yamagishi T, et al. The Private Rejection of Unfair Offers and Emotional Commitment. Proc Natl Acad Sci U S A. 2009 Jul 14;106(28):11520-3. PubMed PMID: 19564602.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - The private rejection of unfair offers and emotional commitment. AU - Yamagishi,Toshio, AU - Horita,Yutaka, AU - Takagishi,Haruto, AU - Shinada,Mizuho, AU - Tanida,Shigehito, AU - Cook,Karen S, Y1 - 2009/06/29/ PY - 2009/7/1/entrez PY - 2009/7/1/pubmed PY - 2009/9/10/medline SP - 11520 EP - 3 JF - Proceedings of the National Academy of Sciences of the United States of America JO - Proc Natl Acad Sci U S A VL - 106 IS - 28 N2 - In a series of experiments, we demonstrate that certain players of an economic game reject unfair offers even when this behavior increases rather than decreases inequity. A substantial proportion (30-40%, compared with 60-70% in the standard ultimatum game) of those who responded rejected unfair offers even when rejection reduced only their own earnings to 0, while not affecting the earnings of the person who proposed the unfair split (in an impunity game). Furthermore, even when the responders were not able to communicate their anger to the proposers by rejecting unfair offers in a private impunity game, a similar rate of rejection was observed. The rejection of unfair offers that increases inequity cannot be explained by the social preference for inequity aversion or reciprocity; however, it does provide support for the model of emotion as a commitment device. In this view, emotions such as anger or moral disgust lead people to disregard the immediate consequences of their behavior, committing them to behave consistently to preserve integrity and maintain a reputation over time as someone who is reliably committed to this behavior. SN - 1091-6490 UR - https://www.unboundmedicine.com/medline/citation/19564602/The_private_rejection_of_unfair_offers_and_emotional_commitment_ L2 - http://www.pnas.org/cgi/pmidlookup?view=long&pmid=19564602 DB - PRIME DP - Unbound Medicine ER -