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On the respective contributions of awareness of unconditioned stimulus valence and unconditioned stimulus identity in attitude formation through evaluative conditioning.
J Pers Soc Psychol. 2009 Sep; 97(3):404-20.JP

Abstract

Evaluative conditioning (EC) is a central mechanism for both classic and current theories of attitude formation. In contrast to Pavlovian conditioning, it is often conceptualized as a form of evaluative learning that occurs without awareness of the conditioned stimulus-unconditioned stimulus (CS-US) contingencies. In the present research, the authors directly address this point by assessing the respective roles of US valence awareness and US identity awareness in attitude formation through EC. Across 4 experiments, EC was assessed with evaluative ratings as well as evaluative priming measures, and the impact of valence and identity awareness on EC was evaluated. EC effects on priming and rating measures occurred only for CSs for which participants could report the associated US valence, and US identity awareness did not further contribute to EC. This finding was obtained both for semantically meaningless (i.e., nonword letter sequences) and meaningful (i.e., consumer products) CSs. These results provide further support for the critical role of contingency awareness in EC, albeit valence awareness, not identity awareness.

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Authors+Show Affiliations

Stahl C
Institute for Psychology, Albert-Ludwigs-Universität Freiburg, Germany. stahl@psychologie.uni-freiburg.de
Unkelbach C
No affiliation info available
Corneille O
No affiliation info available

MeSH

AdultAssociation LearningAttentionAttitudeAwarenessConditioning, ClassicalCuesFemaleHumansMaleMental RecallMotivationPattern Recognition, VisualSemanticsVerbal Learning

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

19685998

Citation

Stahl, Christoph, et al. "On the Respective Contributions of Awareness of Unconditioned Stimulus Valence and Unconditioned Stimulus Identity in Attitude Formation Through Evaluative Conditioning." Journal of Personality and Social Psychology, vol. 97, no. 3, 2009, pp. 404-20.
Stahl C, Unkelbach C, Corneille O. On the respective contributions of awareness of unconditioned stimulus valence and unconditioned stimulus identity in attitude formation through evaluative conditioning. J Pers Soc Psychol. 2009;97(3):404-20.
Stahl, C., Unkelbach, C., & Corneille, O. (2009). On the respective contributions of awareness of unconditioned stimulus valence and unconditioned stimulus identity in attitude formation through evaluative conditioning. Journal of Personality and Social Psychology, 97(3), 404-20. https://doi.org/10.1037/a0016196
Stahl C, Unkelbach C, Corneille O. On the Respective Contributions of Awareness of Unconditioned Stimulus Valence and Unconditioned Stimulus Identity in Attitude Formation Through Evaluative Conditioning. J Pers Soc Psychol. 2009;97(3):404-20. PubMed PMID: 19685998.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - On the respective contributions of awareness of unconditioned stimulus valence and unconditioned stimulus identity in attitude formation through evaluative conditioning. AU - Stahl,Christoph, AU - Unkelbach,Christian, AU - Corneille,Olivier, PY - 2009/8/19/entrez PY - 2009/8/19/pubmed PY - 2009/9/26/medline SP - 404 EP - 20 JF - Journal of personality and social psychology JO - J Pers Soc Psychol VL - 97 IS - 3 N2 - Evaluative conditioning (EC) is a central mechanism for both classic and current theories of attitude formation. In contrast to Pavlovian conditioning, it is often conceptualized as a form of evaluative learning that occurs without awareness of the conditioned stimulus-unconditioned stimulus (CS-US) contingencies. In the present research, the authors directly address this point by assessing the respective roles of US valence awareness and US identity awareness in attitude formation through EC. Across 4 experiments, EC was assessed with evaluative ratings as well as evaluative priming measures, and the impact of valence and identity awareness on EC was evaluated. EC effects on priming and rating measures occurred only for CSs for which participants could report the associated US valence, and US identity awareness did not further contribute to EC. This finding was obtained both for semantically meaningless (i.e., nonword letter sequences) and meaningful (i.e., consumer products) CSs. These results provide further support for the critical role of contingency awareness in EC, albeit valence awareness, not identity awareness. SN - 0022-3514 UR - https://www.unboundmedicine.com/medline/citation/19685998/On_the_respective_contributions_of_awareness_of_unconditioned_stimulus_valence_and_unconditioned_stimulus_identity_in_attitude_formation_through_evaluative_conditioning_ L2 - http://content.apa.org/journals/psp/97/3/404 DB - PRIME DP - Unbound Medicine ER -