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The influence of tobacco countermarketing ads on college students' knowledge, attitudes, and beliefs.
J Am Coll Health. 2010 Jan-Feb; 58(4):373-81.JA

Abstract

OBJECTIVE

To determine which antitobacco messages were perceived effective in changing college students' knowledge, attitudes, and beliefs about tobacco use.

PARTICIPANTS

College students (n = 1,020) were surveyed before and after viewing 4 30-second antitobacco advertisements in 1 of 3 theme categories-social norms, health consequences, or tobacco industry manipulation.

METHODS

An independent samples t test was used to test for differences in the mean responses to the knowledge, attitude, and belief questions at posttest by smoking status and gender.

RESULTS

Health consequences ads significantly increased overall knowledge and negative attitudes and beliefs.

CONCLUSION

Findings from this study may help health educators who work in college settings and other young adult settings to include media messages as part of a comprehensive tobacco control program.

Authors+Show Affiliations

Department of Communication, Kennesaw State University, Kennesaw, Georgia 30144, USA. murphy.rebecca@ymail.comNo affiliation info availableNo affiliation info available

Pub Type(s)

Comparative Study
Journal Article

Language

eng

PubMed ID

20159761

Citation

Murphy-Hoefer, Rebecca, et al. "The Influence of Tobacco Countermarketing Ads On College Students' Knowledge, Attitudes, and Beliefs." Journal of American College Health : J of ACH, vol. 58, no. 4, 2010, pp. 373-81.
Murphy-Hoefer R, Hyland A, Rivard C. The influence of tobacco countermarketing ads on college students' knowledge, attitudes, and beliefs. J Am Coll Health. 2010;58(4):373-81.
Murphy-Hoefer, R., Hyland, A., & Rivard, C. (2010). The influence of tobacco countermarketing ads on college students' knowledge, attitudes, and beliefs. Journal of American College Health : J of ACH, 58(4), 373-81. https://doi.org/10.1080/07448480903380276
Murphy-Hoefer R, Hyland A, Rivard C. The Influence of Tobacco Countermarketing Ads On College Students' Knowledge, Attitudes, and Beliefs. J Am Coll Health. 2010 Jan-Feb;58(4):373-81. PubMed PMID: 20159761.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - The influence of tobacco countermarketing ads on college students' knowledge, attitudes, and beliefs. AU - Murphy-Hoefer,Rebecca, AU - Hyland,Andrew, AU - Rivard,Cheryl, PY - 2010/2/18/entrez PY - 2010/2/18/pubmed PY - 2011/2/18/medline SP - 373 EP - 81 JF - Journal of American college health : J of ACH JO - J Am Coll Health VL - 58 IS - 4 N2 - OBJECTIVE: To determine which antitobacco messages were perceived effective in changing college students' knowledge, attitudes, and beliefs about tobacco use. PARTICIPANTS: College students (n = 1,020) were surveyed before and after viewing 4 30-second antitobacco advertisements in 1 of 3 theme categories-social norms, health consequences, or tobacco industry manipulation. METHODS: An independent samples t test was used to test for differences in the mean responses to the knowledge, attitude, and belief questions at posttest by smoking status and gender. RESULTS: Health consequences ads significantly increased overall knowledge and negative attitudes and beliefs. CONCLUSION: Findings from this study may help health educators who work in college settings and other young adult settings to include media messages as part of a comprehensive tobacco control program. SN - 1940-3208 UR - https://www.unboundmedicine.com/medline/citation/20159761/The_influence_of_tobacco_countermarketing_ads_on_college_students'_knowledge_attitudes_and_beliefs_ L2 - https://www.tandfonline.com/doi/full/10.1080/07448480903380276 DB - PRIME DP - Unbound Medicine ER -