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What you see is what will change: evaluative conditioning effects depend on a focus on valence.
Cogn Emot. 2011 Jan; 25(1):89-110.CE

Abstract

This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS-US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition.

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Authors+Show Affiliations

Gast A
Friedrich Schiller University of Jena, Jena, Germany. Anne.Gast@UGent.be
Rothermund K
No affiliation info available

MeSH

AdultAffectAttitudeConditioning, ClassicalFemaleHumansMalePhotic Stimulation

Pub Type(s)

Journal Article

Language

eng

PubMed ID

21432657

Citation

Gast, Anne, and Klaus Rothermund. "What You See Is what Will Change: Evaluative Conditioning Effects Depend On a Focus On Valence." Cognition & Emotion, vol. 25, no. 1, 2011, pp. 89-110.
Gast A, Rothermund K. What you see is what will change: evaluative conditioning effects depend on a focus on valence. Cogn Emot. 2011;25(1):89-110.
Gast, A., & Rothermund, K. (2011). What you see is what will change: evaluative conditioning effects depend on a focus on valence. Cognition & Emotion, 25(1), 89-110. https://doi.org/10.1080/02699931003696380
Gast A, Rothermund K. What You See Is what Will Change: Evaluative Conditioning Effects Depend On a Focus On Valence. Cogn Emot. 2011;25(1):89-110. PubMed PMID: 21432657.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - What you see is what will change: evaluative conditioning effects depend on a focus on valence. AU - Gast,Anne, AU - Rothermund,Klaus, PY - 2011/3/25/entrez PY - 2011/3/25/pubmed PY - 2011/7/19/medline SP - 89 EP - 110 JF - Cognition & emotion JO - Cogn Emot VL - 25 IS - 1 N2 - This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS-US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition. SN - 1464-0600 UR - https://www.unboundmedicine.com/medline/citation/21432657/What_you_see_is_what_will_change:_evaluative_conditioning_effects_depend_on_a_focus_on_valence_ L2 - https://www.tandfonline.com/doi/full/10.1080/02699931003696380 DB - PRIME DP - Unbound Medicine ER -