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I like it because I said that I like it: evaluative conditioning effects can be based on stimulus-response learning.
J Exp Psychol Anim Behav Process. 2011 Oct; 37(4):466-76.JE

Abstract

Evaluative conditioning (EC) effects are often assumed to be based on a learned mental link between the CS (conditioned stimulus) and the US (unconditioned stimulus). We demonstrate that this link is not the only one that can underlie EC effects, but that if evaluative responses are actually given during the learning phase also a direct link between the CS and an evaluative response-a CS-ER link-can be learned and lead to EC effects. In Experiment 1, CSs were paired with USs and participants were asked to evaluate the pairs during the conditioning phase. Resulting EC effects were unaffected by a later revaluation of the USs, suggesting that these EC effects can be attributed to CS-ER learning rather than to CS-US learning. Experiment 2 replicated Experiment 1 with the difference that no evaluative responses were given during the learning phase. EC effects in this study were influenced by US revaluation, suggesting that these EC effects are mainly based on CS-US learning. In Experiment 3, it was shown that EC effects can be found even if the USs are entirely removed from the procedure and the CSs are only paired with enforced evaluative responses. Together the experiments show that the valence of a stimulus can change because of a contingency with an evaluative response. (PsycINFO Database Record (c) 2011 APA, all rights reserved).

Authors+Show Affiliations

Department of Experimental Clinical and Health Psychology, Ghent University, Belgium. Anne.Gast@UGent.beNo affiliation info available

Pub Type(s)

Journal Article

Language

eng

PubMed ID

21500929

Citation

Gast, Anne, and Klaus Rothermund. "I Like It Because I Said That I Like It: Evaluative Conditioning Effects Can Be Based On Stimulus-response Learning." Journal of Experimental Psychology. Animal Behavior Processes, vol. 37, no. 4, 2011, pp. 466-76.
Gast A, Rothermund K. I like it because I said that I like it: evaluative conditioning effects can be based on stimulus-response learning. J Exp Psychol Anim Behav Process. 2011;37(4):466-76.
Gast, A., & Rothermund, K. (2011). I like it because I said that I like it: evaluative conditioning effects can be based on stimulus-response learning. Journal of Experimental Psychology. Animal Behavior Processes, 37(4), 466-76. https://doi.org/10.1037/a0023077
Gast A, Rothermund K. I Like It Because I Said That I Like It: Evaluative Conditioning Effects Can Be Based On Stimulus-response Learning. J Exp Psychol Anim Behav Process. 2011;37(4):466-76. PubMed PMID: 21500929.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - I like it because I said that I like it: evaluative conditioning effects can be based on stimulus-response learning. AU - Gast,Anne, AU - Rothermund,Klaus, PY - 2011/4/20/entrez PY - 2011/4/20/pubmed PY - 2012/2/18/medline SP - 466 EP - 76 JF - Journal of experimental psychology. Animal behavior processes JO - J Exp Psychol Anim Behav Process VL - 37 IS - 4 N2 - Evaluative conditioning (EC) effects are often assumed to be based on a learned mental link between the CS (conditioned stimulus) and the US (unconditioned stimulus). We demonstrate that this link is not the only one that can underlie EC effects, but that if evaluative responses are actually given during the learning phase also a direct link between the CS and an evaluative response-a CS-ER link-can be learned and lead to EC effects. In Experiment 1, CSs were paired with USs and participants were asked to evaluate the pairs during the conditioning phase. Resulting EC effects were unaffected by a later revaluation of the USs, suggesting that these EC effects can be attributed to CS-ER learning rather than to CS-US learning. Experiment 2 replicated Experiment 1 with the difference that no evaluative responses were given during the learning phase. EC effects in this study were influenced by US revaluation, suggesting that these EC effects are mainly based on CS-US learning. In Experiment 3, it was shown that EC effects can be found even if the USs are entirely removed from the procedure and the CSs are only paired with enforced evaluative responses. Together the experiments show that the valence of a stimulus can change because of a contingency with an evaluative response. (PsycINFO Database Record (c) 2011 APA, all rights reserved). SN - 1939-2184 UR - https://www.unboundmedicine.com/medline/citation/21500929/I_like_it_because_I_said_that_I_like_it:_evaluative_conditioning_effects_can_be_based_on_stimulus_response_learning_ L2 - http://content.apa.org/journals/xan/37/4/466 DB - PRIME DP - Unbound Medicine ER -