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Eating green. Consumers' willingness to adopt ecological food consumption behaviors.

Abstract

Food consumption is associated with various environmental impacts, and consumers' food choices therefore represent important environmental decisions. In a large-scale survey, we examined consumers' beliefs about ecological food consumption and their willingness to adopt such behaviors. Additionally, we investigated in more detail how different motives and food-related attitudes influenced consumers' willingness to reduce meat consumption and to buy seasonal fruits and vegetables. We found consumers believed avoiding excessive packaging had the strongest impact on the environment, whereas they rated purchasing organic food and reducing meat consumption as least environmentally beneficial. Similarly, respondents appeared to be most unwilling to reduce meat consumption and purchase organic food. Taste and environmental motives influenced consumers' willingness to eat seasonal fruits and vegetables, whereas preparedness to reduce meat consumption was influenced by health and ethical motives. Women and respondents who preferred natural foods were more willing to adopt ecological food consumption patterns.

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  • Authors+Show Affiliations

    ,

    ETH Zurich, Institute of Environmental Decisions, Consumer Behavior, Universitaetstrasse 16, CHN J 75.2, 8092 Zurich, Switzerland.

    ,

    Source

    Appetite 57:3 2011 Dec pg 674-82

    MeSH

    Adult
    Aged
    Aged, 80 and over
    Choice Behavior
    Conservation of Natural Resources
    Feeding Behavior
    Female
    Food Preferences
    Food, Organic
    Fruit
    Health Knowledge, Attitudes, Practice
    Humans
    Longitudinal Studies
    Male
    Meat
    Middle Aged
    Odds Ratio
    Regression Analysis
    Socioeconomic Factors
    Surveys and Questionnaires
    Switzerland
    Taste
    Vegetables
    Young Adult

    Pub Type(s)

    Journal Article
    Research Support, Non-U.S. Gov't

    Language

    eng

    PubMed ID

    21896294

    Citation

    Tobler, Christina, et al. "Eating Green. Consumers' Willingness to Adopt Ecological Food Consumption Behaviors." Appetite, vol. 57, no. 3, 2011, pp. 674-82.
    Tobler C, Visschers VH, Siegrist M. Eating green. Consumers' willingness to adopt ecological food consumption behaviors. Appetite. 2011;57(3):674-82.
    Tobler, C., Visschers, V. H., & Siegrist, M. (2011). Eating green. Consumers' willingness to adopt ecological food consumption behaviors. Appetite, 57(3), pp. 674-82. doi:10.1016/j.appet.2011.08.010.
    Tobler C, Visschers VH, Siegrist M. Eating Green. Consumers' Willingness to Adopt Ecological Food Consumption Behaviors. Appetite. 2011;57(3):674-82. PubMed PMID: 21896294.
    * Article titles in AMA citation format should be in sentence-case
    TY - JOUR T1 - Eating green. Consumers' willingness to adopt ecological food consumption behaviors. AU - Tobler,Christina, AU - Visschers,Vivianne H M, AU - Siegrist,Michael, Y1 - 2011/08/27/ PY - 2011/07/21/received PY - 2011/08/18/revised PY - 2011/08/21/accepted PY - 2011/9/8/entrez PY - 2011/9/8/pubmed PY - 2012/3/8/medline SP - 674 EP - 82 JF - Appetite JO - Appetite VL - 57 IS - 3 N2 - Food consumption is associated with various environmental impacts, and consumers' food choices therefore represent important environmental decisions. In a large-scale survey, we examined consumers' beliefs about ecological food consumption and their willingness to adopt such behaviors. Additionally, we investigated in more detail how different motives and food-related attitudes influenced consumers' willingness to reduce meat consumption and to buy seasonal fruits and vegetables. We found consumers believed avoiding excessive packaging had the strongest impact on the environment, whereas they rated purchasing organic food and reducing meat consumption as least environmentally beneficial. Similarly, respondents appeared to be most unwilling to reduce meat consumption and purchase organic food. Taste and environmental motives influenced consumers' willingness to eat seasonal fruits and vegetables, whereas preparedness to reduce meat consumption was influenced by health and ethical motives. Women and respondents who preferred natural foods were more willing to adopt ecological food consumption patterns. SN - 1095-8304 UR - https://www.unboundmedicine.com/medline/citation/21896294/Eating_green__Consumers'_willingness_to_adopt_ecological_food_consumption_behaviors_ L2 - https://linkinghub.elsevier.com/retrieve/pii/S0195-6663(11)00554-X DB - PRIME DP - Unbound Medicine ER -