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If you stock it, will they buy it? Healthy food availability and customer purchasing behaviour within corner stores in Hartford, CT, USA.
Public Health Nutr. 2012 Oct; 15(10):1973-8.PH

Abstract

OBJECTIVE

Literature on food environments has expanded rapidly, yet most research focuses on stores and community characteristics without integrating customer-level data. The present study combines customer shopping behaviour with store food inventory data.

DESIGN

Face-to-face interviews were conducted with customers shopping in corner stores to measure food shopping behaviour, household food security and demographics. Store inventories were conducted to measure availability of healthy food in corner stores. Multilevel logistic regression models estimated the probability of customers purchasing a food item given the availability of that item in the store.

SETTING

Nineteen corner stores in Hartford, CT, USA, average size 669 ft(2) (62.15 m(2)).

SUBJECTS

Sample of 372 customers.

RESULTS

The majority of customers were Black or Hispanic (54 % and 40 %, respectively) and 61 % experienced food insecurity. For each additional type of fruits or vegetables available in the store, the estimated odds of a customer purchasing fruits increased by 12 % (P = 0.03) and the odds for purchasing vegetables increased by 15 % (P = 0.01). Customers receiving the Supplemental Nutrition Assistance Program (SNAP) were 1.7 times as likely to purchase fruit as those not receiving SNAP (P = 0.04). Greater availability of reduced-fat milk was not associated with increased likelihood of customers purchasing reduced-fat milk.

CONCLUSIONS

There is a positive association between fruit and vegetable variety and the probability that a customer purchases fruits and vegetables. Increasing the selection of produce in corner stores may increase their consumption by food-insecure and low-income residents at risk for health disparities. These findings have implications for future store interventions and food policies.

Authors+Show Affiliations

Department of Allied Health Sciences, University of Connecticut, 263 Farmington Avenue, MC 6229, Farmington, CT 06030-6229, USA. katie.martin@uconn.eduNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Multicenter Study
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

22230347

Citation

Martin, Katie S., et al. "If You Stock It, Will They Buy It? Healthy Food Availability and Customer Purchasing Behaviour Within Corner Stores in Hartford, CT, USA." Public Health Nutrition, vol. 15, no. 10, 2012, pp. 1973-8.
Martin KS, Havens E, Boyle KE, et al. If you stock it, will they buy it? Healthy food availability and customer purchasing behaviour within corner stores in Hartford, CT, USA. Public Health Nutr. 2012;15(10):1973-8.
Martin, K. S., Havens, E., Boyle, K. E., Matthews, G., Schilling, E. A., Harel, O., & Ferris, A. M. (2012). If you stock it, will they buy it? Healthy food availability and customer purchasing behaviour within corner stores in Hartford, CT, USA. Public Health Nutrition, 15(10), 1973-8. https://doi.org/10.1017/S1368980011003387
Martin KS, et al. If You Stock It, Will They Buy It? Healthy Food Availability and Customer Purchasing Behaviour Within Corner Stores in Hartford, CT, USA. Public Health Nutr. 2012;15(10):1973-8. PubMed PMID: 22230347.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - If you stock it, will they buy it? Healthy food availability and customer purchasing behaviour within corner stores in Hartford, CT, USA. AU - Martin,Katie S, AU - Havens,Erin, AU - Boyle,Katie E, AU - Matthews,Gregory, AU - Schilling,Elizabeth A, AU - Harel,Ofer, AU - Ferris,Ann M, Y1 - 2012/01/10/ PY - 2012/1/11/entrez PY - 2012/1/11/pubmed PY - 2012/12/22/medline SP - 1973 EP - 8 JF - Public health nutrition JO - Public Health Nutr VL - 15 IS - 10 N2 - OBJECTIVE: Literature on food environments has expanded rapidly, yet most research focuses on stores and community characteristics without integrating customer-level data. The present study combines customer shopping behaviour with store food inventory data. DESIGN: Face-to-face interviews were conducted with customers shopping in corner stores to measure food shopping behaviour, household food security and demographics. Store inventories were conducted to measure availability of healthy food in corner stores. Multilevel logistic regression models estimated the probability of customers purchasing a food item given the availability of that item in the store. SETTING: Nineteen corner stores in Hartford, CT, USA, average size 669 ft(2) (62.15 m(2)). SUBJECTS: Sample of 372 customers. RESULTS: The majority of customers were Black or Hispanic (54 % and 40 %, respectively) and 61 % experienced food insecurity. For each additional type of fruits or vegetables available in the store, the estimated odds of a customer purchasing fruits increased by 12 % (P = 0.03) and the odds for purchasing vegetables increased by 15 % (P = 0.01). Customers receiving the Supplemental Nutrition Assistance Program (SNAP) were 1.7 times as likely to purchase fruit as those not receiving SNAP (P = 0.04). Greater availability of reduced-fat milk was not associated with increased likelihood of customers purchasing reduced-fat milk. CONCLUSIONS: There is a positive association between fruit and vegetable variety and the probability that a customer purchases fruits and vegetables. Increasing the selection of produce in corner stores may increase their consumption by food-insecure and low-income residents at risk for health disparities. These findings have implications for future store interventions and food policies. SN - 1475-2727 UR - https://www.unboundmedicine.com/medline/citation/22230347/If_you_stock_it_will_they_buy_it_Healthy_food_availability_and_customer_purchasing_behaviour_within_corner_stores_in_Hartford_CT_USA_ L2 - https://www.cambridge.org/core/product/identifier/S1368980011003387/type/journal_article DB - PRIME DP - Unbound Medicine ER -