TY - JOUR T1 - Evaluative conditioning induces changes in sound valence. AU - Bolders,Anna C, AU - Band,Guido P H, AU - Stallen,Pieter Jan, Y1 - 2012/04/10/ PY - 2012/01/13/received PY - 2012/03/23/accepted PY - 2012/4/20/entrez PY - 2012/4/20/pubmed PY - 2012/4/20/medline KW - affective priming KW - auditory processing KW - environmental sounds KW - evaluative conditioning KW - extinction KW - valence SP - 106 EP - 106 JF - Frontiers in psychology JO - Front Psychol VL - 3 N2 - Through evaluative conditioning (EC) a stimulus can acquire an affective value by pairing it with another affective stimulus. While many sounds we encounter daily have acquired an affective value over life, EC has hardly been tested in the auditory domain. To get a more complete understanding of affective processing in auditory domain we examined EC of sound. In Experiment 1 we investigated whether the affective evaluation of short environmental sounds can be changed using affective words as unconditioned stimuli (US). Congruency effects on an affective priming task for conditioned sounds demonstrated successful EC. Subjective ratings for sounds paired with negative words changed accordingly. In Experiment 2 we investigated whether extinction occurs, i.e., whether the acquired valence remains stable after repeated presentation of the conditioned sound without the US. The acquired affective value remained present, albeit weaker, even after 40 extinction trials. These results provide clear evidence for EC effects in the auditory domain. We will argue that both associative as well as propositional processes are likely to underlie these effects. SN - 1664-1078 UR - https://www.unboundmedicine.com/medline/citation/22514545/Evaluative_conditioning_induces_changes_in_sound_valence_ DB - PRIME DP - Unbound Medicine ER -