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The sweet smell of ... implicit helping: effects of pleasant ambient fragrance on spontaneous help in shopping malls.
J Soc Psychol. 2012 Jul-Aug; 152(4):397-400.JS

Abstract

Some studies have shown that pleasant scent encourages the prosocial behavior of people requested for help. However, the effect of pleasant ambient odor on spontaneous helping has never been tested. Male and female confederates accidentally dropped a glove on the floor while walking in places with pleasant ambient odors (e.g., pastries) and in places with no odor. The confederate continued his/her walk, seemingly unaware of his/her loss. It was found that passers-by helped the confederates more favorably in the pleasant-smelling areas. Positive mood induced by ambient smell was used to explain such results.

Authors+Show Affiliations

Université de Bretagne-Sud, LSHS, 4, Rue Jean Zay, BP 92116, Lorient 56321, France. nicolas.gueguen@univ-ubs.fr

Pub Type(s)

Journal Article

Language

eng

PubMed ID

22822681

Citation

Guéguen, Nicolas. "The Sweet Smell of ... Implicit Helping: Effects of Pleasant Ambient Fragrance On Spontaneous Help in Shopping Malls." The Journal of Social Psychology, vol. 152, no. 4, 2012, pp. 397-400.
Guéguen N. The sweet smell of ... implicit helping: effects of pleasant ambient fragrance on spontaneous help in shopping malls. J Soc Psychol. 2012;152(4):397-400.
Guéguen, N. (2012). The sweet smell of ... implicit helping: effects of pleasant ambient fragrance on spontaneous help in shopping malls. The Journal of Social Psychology, 152(4), 397-400.
Guéguen N. The Sweet Smell of ... Implicit Helping: Effects of Pleasant Ambient Fragrance On Spontaneous Help in Shopping Malls. J Soc Psychol. 2012 Jul-Aug;152(4):397-400. PubMed PMID: 22822681.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - The sweet smell of ... implicit helping: effects of pleasant ambient fragrance on spontaneous help in shopping malls. A1 - Guéguen,Nicolas, PY - 2012/7/25/entrez PY - 2012/7/25/pubmed PY - 2012/8/29/medline SP - 397 EP - 400 JF - The Journal of social psychology JO - J Soc Psychol VL - 152 IS - 4 N2 - Some studies have shown that pleasant scent encourages the prosocial behavior of people requested for help. However, the effect of pleasant ambient odor on spontaneous helping has never been tested. Male and female confederates accidentally dropped a glove on the floor while walking in places with pleasant ambient odors (e.g., pastries) and in places with no odor. The confederate continued his/her walk, seemingly unaware of his/her loss. It was found that passers-by helped the confederates more favorably in the pleasant-smelling areas. Positive mood induced by ambient smell was used to explain such results. SN - 0022-4545 UR - https://www.unboundmedicine.com/medline/citation/22822681/The_sweet_smell_of_____implicit_helping:_effects_of_pleasant_ambient_fragrance_on_spontaneous_help_in_shopping_malls_ L2 - https://www.tandfonline.com/doi/full/10.1080/00224545.2011.630434 DB - PRIME DP - Unbound Medicine ER -