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Preference mapping of lemon lime carbonated beverages with regular and diet beverage consumers.
J Food Sci. 2013 Feb; 78(2):S320-8.JF

Abstract

The drivers of liking of lemon-lime carbonated beverages were investigated with regular and diet beverage consumers. Ten beverages were selected from a category survey of commercial beverages using a D-optimal procedure. Beverages were subjected to consumer testing (n = 101 regular beverage consumers, n = 100 diet beverage consumers). Segmentation of consumers was performed on overall liking scores followed by external preference mapping of selected samples. Diet beverage consumers liked 2 diet beverages more than regular beverage consumers. There were no differences in the overall liking scores between diet and regular beverage consumers for other products except for a sparkling beverage sweetened with juice which was more liked by regular beverage consumers. Three subtle but distinct consumer preference clusters were identified. Two segments had evenly distributed diet and regular beverage consumers but one segment had a greater percentage of regular beverage consumers (P < 0.05). The 3 preference segments were named: cluster 1 (C1) sweet taste and carbonation mouthfeel lovers, cluster 2 (C2) carbonation mouthfeel lovers, sweet and bitter taste acceptors, and cluster 3 (C3) bitter taste avoiders, mouthfeel and sweet taste lovers. User status (diet or regular beverage consumers) did not have a large impact on carbonated beverage liking. Instead, mouthfeel attributes were major drivers of liking when these beverages were tested in a blind tasting.

PRACTICAL APPLICATION

Preference mapping of lemon-lime carbonated beverage with diet and regular beverage consumers allowed the determination of drivers of liking of both populations. The understanding of how mouthfeel attributes, aromatics, and basic tastes impact liking or disliking of products was achieved. Preference drivers established in this study provide product developers of carbonated lemon-lime beverages with additional information to develop beverages that may be suitable for different groups of consumers.

Authors+Show Affiliations

Dept. of Food, Bioprocessing and Nutrition Sciences, Southeast Dairy Foods Research Center, North Carolina State Univ., Raleigh, NC 27695, USA.No affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article

Language

eng

PubMed ID

23323610

Citation

Leksrisompong, P P., et al. "Preference Mapping of Lemon Lime Carbonated Beverages With Regular and Diet Beverage Consumers." Journal of Food Science, vol. 78, no. 2, 2013, pp. S320-8.
Leksrisompong PP, Lopetcharat K, Guthrie B, et al. Preference mapping of lemon lime carbonated beverages with regular and diet beverage consumers. J Food Sci. 2013;78(2):S320-8.
Leksrisompong, P. P., Lopetcharat, K., Guthrie, B., & Drake, M. A. (2013). Preference mapping of lemon lime carbonated beverages with regular and diet beverage consumers. Journal of Food Science, 78(2), S320-8. https://doi.org/10.1111/1750-3841.12028
Leksrisompong PP, et al. Preference Mapping of Lemon Lime Carbonated Beverages With Regular and Diet Beverage Consumers. J Food Sci. 2013;78(2):S320-8. PubMed PMID: 23323610.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Preference mapping of lemon lime carbonated beverages with regular and diet beverage consumers. AU - Leksrisompong,P P, AU - Lopetcharat,K, AU - Guthrie,B, AU - Drake,M A, Y1 - 2013/01/16/ PY - 2012/11/25/accepted PY - 2012/07/16/received PY - 2013/1/18/entrez PY - 2013/1/18/pubmed PY - 2013/8/10/medline SP - S320 EP - 8 JF - Journal of food science JO - J Food Sci VL - 78 IS - 2 N2 - UNLABELLED: The drivers of liking of lemon-lime carbonated beverages were investigated with regular and diet beverage consumers. Ten beverages were selected from a category survey of commercial beverages using a D-optimal procedure. Beverages were subjected to consumer testing (n = 101 regular beverage consumers, n = 100 diet beverage consumers). Segmentation of consumers was performed on overall liking scores followed by external preference mapping of selected samples. Diet beverage consumers liked 2 diet beverages more than regular beverage consumers. There were no differences in the overall liking scores between diet and regular beverage consumers for other products except for a sparkling beverage sweetened with juice which was more liked by regular beverage consumers. Three subtle but distinct consumer preference clusters were identified. Two segments had evenly distributed diet and regular beverage consumers but one segment had a greater percentage of regular beverage consumers (P < 0.05). The 3 preference segments were named: cluster 1 (C1) sweet taste and carbonation mouthfeel lovers, cluster 2 (C2) carbonation mouthfeel lovers, sweet and bitter taste acceptors, and cluster 3 (C3) bitter taste avoiders, mouthfeel and sweet taste lovers. User status (diet or regular beverage consumers) did not have a large impact on carbonated beverage liking. Instead, mouthfeel attributes were major drivers of liking when these beverages were tested in a blind tasting. PRACTICAL APPLICATION: Preference mapping of lemon-lime carbonated beverage with diet and regular beverage consumers allowed the determination of drivers of liking of both populations. The understanding of how mouthfeel attributes, aromatics, and basic tastes impact liking or disliking of products was achieved. Preference drivers established in this study provide product developers of carbonated lemon-lime beverages with additional information to develop beverages that may be suitable for different groups of consumers. SN - 1750-3841 UR - https://www.unboundmedicine.com/medline/citation/23323610/Preference_mapping_of_lemon_lime_carbonated_beverages_with_regular_and_diet_beverage_consumers_ L2 - https://doi.org/10.1111/1750-3841.12028 DB - PRIME DP - Unbound Medicine ER -