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When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization.
J Appl Psychol. 2013 Sep; 98(5):759-70.JA

Abstract

This article examines the role of moral identity symbolization in motivating prosocial behaviors. We propose a 3-way interaction of moral identity symbolization, internalization, and recognition to predict prosocial behavior. When moral identity internalization is low, we hypothesize that high moral identity symbolization motivates recognized prosocial behavior due to the opportunity to present one's moral characteristics to others. In contrast, when moral identity internalization is high, prosocial behavior is motivated irrespective of the level of symbolization and recognition. Two studies provide support for this pattern examining volunteering of time. Our results provide a framework for predicting prosocial behavior by combining the 2 dimensions of moral identity with the situational factor of recognition.

Authors+Show Affiliations

Smeal College of Business.No affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

23751218

Citation

Winterich, Karen Page, et al. "When Moral Identity Symbolization Motivates Prosocial Behavior: the Role of Recognition and Moral Identity Internalization." The Journal of Applied Psychology, vol. 98, no. 5, 2013, pp. 759-70.
Winterich KP, Aquino K, Mittal V, et al. When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization. J Appl Psychol. 2013;98(5):759-70.
Winterich, K. P., Aquino, K., Mittal, V., & Swartz, R. (2013). When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization. The Journal of Applied Psychology, 98(5), 759-70. https://doi.org/10.1037/a0033177
Winterich KP, et al. When Moral Identity Symbolization Motivates Prosocial Behavior: the Role of Recognition and Moral Identity Internalization. J Appl Psychol. 2013;98(5):759-70. PubMed PMID: 23751218.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization. AU - Winterich,Karen Page, AU - Aquino,Karl, AU - Mittal,Vikas, AU - Swartz,Richard, Y1 - 2013/06/10/ PY - 2013/6/12/entrez PY - 2013/6/12/pubmed PY - 2014/6/3/medline SP - 759 EP - 70 JF - The Journal of applied psychology JO - J Appl Psychol VL - 98 IS - 5 N2 - This article examines the role of moral identity symbolization in motivating prosocial behaviors. We propose a 3-way interaction of moral identity symbolization, internalization, and recognition to predict prosocial behavior. When moral identity internalization is low, we hypothesize that high moral identity symbolization motivates recognized prosocial behavior due to the opportunity to present one's moral characteristics to others. In contrast, when moral identity internalization is high, prosocial behavior is motivated irrespective of the level of symbolization and recognition. Two studies provide support for this pattern examining volunteering of time. Our results provide a framework for predicting prosocial behavior by combining the 2 dimensions of moral identity with the situational factor of recognition. SN - 1939-1854 UR - https://www.unboundmedicine.com/medline/citation/23751218/When_moral_identity_symbolization_motivates_prosocial_behavior:_the_role_of_recognition_and_moral_identity_internalization_ L2 - http://content.apa.org/journals/apl/98/5/759 DB - PRIME DP - Unbound Medicine ER -