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Trends in exposure to pro-tobacco advertisements over the Internet, in newspapers/magazines, and at retail stores among U.S. middle and high school students, 2000-2012.
Prev Med. 2014 Jan; 58:45-52.PM

Abstract

BACKGROUND

Most tobacco use begins during youth. Thus, this study assessed the prevalence, trends, and correlates of pro-tobacco advertising among United States students in grades 6-12 during 2000-2012.

METHODS

Data from the 2000-2012 National Youth Tobacco Survey were analyzed to assess self-reported exposure to pro-tobacco advertisements through three media: over the Internet, in newspapers/magazines, and at retail stores. Trends during 2000-2012 were assessed in a binary logistic regression model (P<0.05).

RESULTS

Among all middle and high school students, the overall prevalence of exposure to Internet pro-tobacco advertisements increased from 22.3% to 43.0% during 2000-2012 (P<0.001 for linear trend). During the same period, declines were observed in the overall prevalence of exposure to pro-tobacco advertisements in newspapers/magazines (65.0% to 36.9%) and at retail stores (87.8% to 76.2%) (P<0.001 for all linear trends).

CONCLUSION

Exposure to pro-tobacco advertisements over the Internet increased significantly during 2000-2012 among United States middle and high school students, while a decline in exposure to advertisements in newspapers or magazines, and at retail stores occurred during the same period. However, over two-thirds of students still reported retail store exposure to pro-tobacco advertisements in 2012. Enhanced and sustained efforts would be beneficial to reduce even more exposure to all forms of pro-tobacco advertisements among youths.

Authors+Show Affiliations

Office on Smoking and Heath, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, GA, USA; Epidemic Intelligence Service, Division of Applied Sciences, Scientific Education and Professional Development Program Office, Centers for Disease Control and Prevention, Atlanta, GA, USA. Electronic address: iagaku@cdc.gov.Office on Smoking and Heath, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, GA, USA. Electronic address: baking@cdc.gov.Office on Smoking and Heath, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, GA, USA. Electronic address: skd7@cdc.gov.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

24183778

Citation

Agaku, Israel T., et al. "Trends in Exposure to Pro-tobacco Advertisements Over the Internet, in Newspapers/magazines, and at Retail Stores Among U.S. Middle and High School Students, 2000-2012." Preventive Medicine, vol. 58, 2014, pp. 45-52.
Agaku IT, King BA, Dube SR. Trends in exposure to pro-tobacco advertisements over the Internet, in newspapers/magazines, and at retail stores among U.S. middle and high school students, 2000-2012. Prev Med. 2014;58:45-52.
Agaku, I. T., King, B. A., & Dube, S. R. (2014). Trends in exposure to pro-tobacco advertisements over the Internet, in newspapers/magazines, and at retail stores among U.S. middle and high school students, 2000-2012. Preventive Medicine, 58, 45-52. https://doi.org/10.1016/j.ypmed.2013.10.012
Agaku IT, King BA, Dube SR. Trends in Exposure to Pro-tobacco Advertisements Over the Internet, in Newspapers/magazines, and at Retail Stores Among U.S. Middle and High School Students, 2000-2012. Prev Med. 2014;58:45-52. PubMed PMID: 24183778.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Trends in exposure to pro-tobacco advertisements over the Internet, in newspapers/magazines, and at retail stores among U.S. middle and high school students, 2000-2012. AU - Agaku,Israel T, AU - King,Brian A, AU - Dube,Shanta R, Y1 - 2013/10/29/ PY - 2013/07/09/received PY - 2013/10/08/revised PY - 2013/10/21/accepted PY - 2013/11/5/entrez PY - 2013/11/5/pubmed PY - 2014/8/2/medline KW - Advertising KW - Health promotion KW - NYTS KW - National Youth Tobacco Survey KW - Prevalence KW - School KW - Smoking KW - Tobacco KW - Youths SP - 45 EP - 52 JF - Preventive medicine JO - Prev Med VL - 58 N2 - BACKGROUND: Most tobacco use begins during youth. Thus, this study assessed the prevalence, trends, and correlates of pro-tobacco advertising among United States students in grades 6-12 during 2000-2012. METHODS: Data from the 2000-2012 National Youth Tobacco Survey were analyzed to assess self-reported exposure to pro-tobacco advertisements through three media: over the Internet, in newspapers/magazines, and at retail stores. Trends during 2000-2012 were assessed in a binary logistic regression model (P<0.05). RESULTS: Among all middle and high school students, the overall prevalence of exposure to Internet pro-tobacco advertisements increased from 22.3% to 43.0% during 2000-2012 (P<0.001 for linear trend). During the same period, declines were observed in the overall prevalence of exposure to pro-tobacco advertisements in newspapers/magazines (65.0% to 36.9%) and at retail stores (87.8% to 76.2%) (P<0.001 for all linear trends). CONCLUSION: Exposure to pro-tobacco advertisements over the Internet increased significantly during 2000-2012 among United States middle and high school students, while a decline in exposure to advertisements in newspapers or magazines, and at retail stores occurred during the same period. However, over two-thirds of students still reported retail store exposure to pro-tobacco advertisements in 2012. Enhanced and sustained efforts would be beneficial to reduce even more exposure to all forms of pro-tobacco advertisements among youths. SN - 1096-0260 UR - https://www.unboundmedicine.com/medline/citation/24183778/Trends_in_exposure_to_pro_tobacco_advertisements_over_the_Internet_in_newspapers/magazines_and_at_retail_stores_among_U_S__middle_and_high_school_students_2000_2012_ L2 - https://linkinghub.elsevier.com/retrieve/pii/S0091-7435(13)00400-3 DB - PRIME DP - Unbound Medicine ER -