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Can the formation of conditioned attitudes be intentionally controlled?
Pers Soc Psychol Bull. 2014 Apr; 40(4):419-32.PS

Abstract

Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a valenced unconditioned stimulus (US). Counter to views that EC is the product of automatic learning processes, recent research has revealed various characteristics of nonautomatic processing in EC. The current research investigated whether the formation of conditioned attitudes can be intentionally controlled. Whereas EC effects on self-reported evaluations were reduced (enhanced) when participants were instructed to prevent (promote) the influence of CS-US pairings, EC effects on an evaluative priming measure remained unaffected by control instructions. Moreover, although EC effects on self-reported evaluations varied as a function of evaluative priming effects and recollective memory for CS-US pairings, motivation to control the influence of CS-US pairings qualified only the predictive relation of recollective memory. The results highlight functionally distinct contributions of uncontrollable encoding-related processes and controllable expression-related processes to EC effects.

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Publisher Full Text (DOI)

Authors+Show Affiliations

Gawronski B
1The University of Western Ontario, Canada.
Balas R
No affiliation info available
Creighton LA
No affiliation info available

MeSH

AffectAttitudeConditioning, PsychologicalFemaleHumansIntentionMaleMental Recall

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

24280393

Citation

Gawronski, Bertram, et al. "Can the Formation of Conditioned Attitudes Be Intentionally Controlled?" Personality & Social Psychology Bulletin, vol. 40, no. 4, 2014, pp. 419-32.
Gawronski B, Balas R, Creighton LA. Can the formation of conditioned attitudes be intentionally controlled? Pers Soc Psychol Bull. 2014;40(4):419-32.
Gawronski, B., Balas, R., & Creighton, L. A. (2014). Can the formation of conditioned attitudes be intentionally controlled? Personality & Social Psychology Bulletin, 40(4), 419-32. https://doi.org/10.1177/0146167213513907
Gawronski B, Balas R, Creighton LA. Can the Formation of Conditioned Attitudes Be Intentionally Controlled. Pers Soc Psychol Bull. 2014;40(4):419-32. PubMed PMID: 24280393.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Can the formation of conditioned attitudes be intentionally controlled? AU - Gawronski,Bertram, AU - Balas,Robert, AU - Creighton,Laura A, Y1 - 2013/11/26/ PY - 2013/11/28/entrez PY - 2013/11/28/pubmed PY - 2014/12/15/medline KW - attitude formation KW - automaticity KW - cognitive control KW - evaluative conditioning SP - 419 EP - 32 JF - Personality & social psychology bulletin JO - Pers Soc Psychol Bull VL - 40 IS - 4 N2 - Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a valenced unconditioned stimulus (US). Counter to views that EC is the product of automatic learning processes, recent research has revealed various characteristics of nonautomatic processing in EC. The current research investigated whether the formation of conditioned attitudes can be intentionally controlled. Whereas EC effects on self-reported evaluations were reduced (enhanced) when participants were instructed to prevent (promote) the influence of CS-US pairings, EC effects on an evaluative priming measure remained unaffected by control instructions. Moreover, although EC effects on self-reported evaluations varied as a function of evaluative priming effects and recollective memory for CS-US pairings, motivation to control the influence of CS-US pairings qualified only the predictive relation of recollective memory. The results highlight functionally distinct contributions of uncontrollable encoding-related processes and controllable expression-related processes to EC effects. SN - 1552-7433 UR - https://www.unboundmedicine.com/medline/citation/24280393/Can_the_formation_of_conditioned_attitudes_be_intentionally_controlled DB - PRIME DP - Unbound Medicine ER -