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A workplace farmstand pilot programme in Omaha, Nebraska, USA.
Public Health Nutr. 2015 Sep; 18(13):2402-6.PH

Abstract

OBJECTIVE

To explore the feasibility of a workplace farmstand programme through the utilization of an online ordering system to build awareness for local food systems, encourage community participation, and increase local fruit and vegetable availability.

DESIGN

A 4-week pilot to explore feasibility of workplace farmstand programmes through a variety of outcome measures, including survey, mode of sale, weekly sales totals and intercept interviews.

SETTING

A large private company in Sarpy County, Omaha, Nebraska, USA.

SUBJECTS

Employees of the company hosting the farmstand programme.

RESULTS

Pre-programme, a majority of employees indicated that quality (95·4 %), variety (94·6 %) and cost of fruits and vegetables (86·4 %) were driving factors in their fruit and vegetable selection when shopping. The availability of locally or regionally produced fruits and vegetables was highly important (78·1 %). Participants varied in their definition of local food, with nearly half (49·2 %) reporting within 80·5 km (50 miles), followed by 160·9 km (100 miles; 29·5 %) and 321·9 km (200 miles; 12·1 %). Weekly farmstand purchases (both walk-ups and online orders) ranged from twenty-eight to thirty-nine employees, with weekly sales ranging from $US 257·95 to 436·90 for the producer. The mode of purchase changed throughout the pilot, with higher use of online ordering in the beginning and higher use of walk-up purchasing at the end.

CONCLUSIONS

The workplace farmstand pilot study revealed initial interest by both employees and a producer in this type of programme, helped to establish a sustained producer-employer relationship and led to additional opportunities for both the producer and employer.

Authors+Show Affiliations

1Public Health Nutrition and Dietetics Research Consultant,South Hero,VT,USA.2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't
Review

Language

eng

PubMed ID

26016406

Citation

Bertmann, Farryl M W., et al. "A Workplace Farmstand Pilot Programme in Omaha, Nebraska, USA." Public Health Nutrition, vol. 18, no. 13, 2015, pp. 2402-6.
Bertmann FM, Fricke HE, Carpenter LR, et al. A workplace farmstand pilot programme in Omaha, Nebraska, USA. Public Health Nutr. 2015;18(13):2402-6.
Bertmann, F. M., Fricke, H. E., Carpenter, L. R., Schober, D. J., Smith, T. M., Pinard, C. A., & Yaroch, A. L. (2015). A workplace farmstand pilot programme in Omaha, Nebraska, USA. Public Health Nutrition, 18(13), 2402-6. https://doi.org/10.1017/S1368980015001706
Bertmann FM, et al. A Workplace Farmstand Pilot Programme in Omaha, Nebraska, USA. Public Health Nutr. 2015;18(13):2402-6. PubMed PMID: 26016406.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - A workplace farmstand pilot programme in Omaha, Nebraska, USA. AU - Bertmann,Farryl M W, AU - Fricke,Hollyanne E, AU - Carpenter,Leah R, AU - Schober,Daniel J, AU - Smith,Teresa M, AU - Pinard,Courtney A, AU - Yaroch,Amy L, Y1 - 2015/05/28/ PY - 2015/5/29/entrez PY - 2015/5/29/pubmed PY - 2016/6/9/medline KW - Farmstand KW - Local food systems KW - Pilot programme KW - Sustainability SP - 2402 EP - 6 JF - Public health nutrition JO - Public Health Nutr VL - 18 IS - 13 N2 - OBJECTIVE: To explore the feasibility of a workplace farmstand programme through the utilization of an online ordering system to build awareness for local food systems, encourage community participation, and increase local fruit and vegetable availability. DESIGN: A 4-week pilot to explore feasibility of workplace farmstand programmes through a variety of outcome measures, including survey, mode of sale, weekly sales totals and intercept interviews. SETTING: A large private company in Sarpy County, Omaha, Nebraska, USA. SUBJECTS: Employees of the company hosting the farmstand programme. RESULTS: Pre-programme, a majority of employees indicated that quality (95·4 %), variety (94·6 %) and cost of fruits and vegetables (86·4 %) were driving factors in their fruit and vegetable selection when shopping. The availability of locally or regionally produced fruits and vegetables was highly important (78·1 %). Participants varied in their definition of local food, with nearly half (49·2 %) reporting within 80·5 km (50 miles), followed by 160·9 km (100 miles; 29·5 %) and 321·9 km (200 miles; 12·1 %). Weekly farmstand purchases (both walk-ups and online orders) ranged from twenty-eight to thirty-nine employees, with weekly sales ranging from $US 257·95 to 436·90 for the producer. The mode of purchase changed throughout the pilot, with higher use of online ordering in the beginning and higher use of walk-up purchasing at the end. CONCLUSIONS: The workplace farmstand pilot study revealed initial interest by both employees and a producer in this type of programme, helped to establish a sustained producer-employer relationship and led to additional opportunities for both the producer and employer. SN - 1475-2727 UR - https://www.unboundmedicine.com/medline/citation/26016406/A_workplace_farmstand_pilot_programme_in_Omaha_Nebraska_USA_ L2 - https://www.cambridge.org/core/product/identifier/S1368980015001706/type/journal_article DB - PRIME DP - Unbound Medicine ER -