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Framing Indoor Tanning Warning Messages to Reduce Skin Cancer Risks Among Young Women: Implications for Research and Policy.
Am J Public Health. 2015 Aug; 105(8):e70-6.AJ

Abstract

OBJECTIVES

We investigated the impact of indoor tanning device warnings that communicate the risks associated with indoor tanning (i.e., loss framed) or the benefits of avoiding indoor tanning (i.e., gain framed).

METHODS

A convenience sample of non-Hispanic White women aged 18 to 30 years who tanned indoors at least once in the past year (n = 682) participated in a within-subjects experiment. Participants completed baseline measures and reported indoor tanning intentions and intentions to quit indoor tanning in response to 5 warning messages in random order. A text-only control warning was based on Food and Drug Administration-required warnings for indoor tanning devices. Experimental warnings included graphic content and were either gain or loss framed.

RESULTS

In multivariable analyses, gain-framed warnings did not differ from the control warning on women's intentions to tan indoors, but they prompted stronger intentions to quit than the control message. Loss-framed warnings significantly reduced intentions to tan indoors and increased intentions to quit indoor tanning compared with control and gain-framed warnings.

CONCLUSIONS

The public health impact of indoor tanning device warnings can be enhanced by incorporating graphic content and leveraging gain- and loss-framed messaging.

Authors+Show Affiliations

Darren Mays and Kenneth P. Tercyak are with the Department of Oncology, Georgetown University Medical Center, and Cancer Prevention and Control Program, Lombardi Comprehensive Cancer Center, Washington, DC.Darren Mays and Kenneth P. Tercyak are with the Department of Oncology, Georgetown University Medical Center, and Cancer Prevention and Control Program, Lombardi Comprehensive Cancer Center, Washington, DC.

Pub Type(s)

Journal Article
Randomized Controlled Trial
Research Support, N.I.H., Extramural
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

26066932

Citation

Mays, Darren, and Kenneth P. Tercyak. "Framing Indoor Tanning Warning Messages to Reduce Skin Cancer Risks Among Young Women: Implications for Research and Policy." American Journal of Public Health, vol. 105, no. 8, 2015, pp. e70-6.
Mays D, Tercyak KP. Framing Indoor Tanning Warning Messages to Reduce Skin Cancer Risks Among Young Women: Implications for Research and Policy. Am J Public Health. 2015;105(8):e70-6.
Mays, D., & Tercyak, K. P. (2015). Framing Indoor Tanning Warning Messages to Reduce Skin Cancer Risks Among Young Women: Implications for Research and Policy. American Journal of Public Health, 105(8), e70-6. https://doi.org/10.2105/AJPH.2015.302665
Mays D, Tercyak KP. Framing Indoor Tanning Warning Messages to Reduce Skin Cancer Risks Among Young Women: Implications for Research and Policy. Am J Public Health. 2015;105(8):e70-6. PubMed PMID: 26066932.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Framing Indoor Tanning Warning Messages to Reduce Skin Cancer Risks Among Young Women: Implications for Research and Policy. AU - Mays,Darren, AU - Tercyak,Kenneth P, Y1 - 2015/06/11/ PY - 2015/6/13/entrez PY - 2015/6/13/pubmed PY - 2016/4/27/medline SP - e70 EP - 6 JF - American journal of public health JO - Am J Public Health VL - 105 IS - 8 N2 - OBJECTIVES: We investigated the impact of indoor tanning device warnings that communicate the risks associated with indoor tanning (i.e., loss framed) or the benefits of avoiding indoor tanning (i.e., gain framed). METHODS: A convenience sample of non-Hispanic White women aged 18 to 30 years who tanned indoors at least once in the past year (n = 682) participated in a within-subjects experiment. Participants completed baseline measures and reported indoor tanning intentions and intentions to quit indoor tanning in response to 5 warning messages in random order. A text-only control warning was based on Food and Drug Administration-required warnings for indoor tanning devices. Experimental warnings included graphic content and were either gain or loss framed. RESULTS: In multivariable analyses, gain-framed warnings did not differ from the control warning on women's intentions to tan indoors, but they prompted stronger intentions to quit than the control message. Loss-framed warnings significantly reduced intentions to tan indoors and increased intentions to quit indoor tanning compared with control and gain-framed warnings. CONCLUSIONS: The public health impact of indoor tanning device warnings can be enhanced by incorporating graphic content and leveraging gain- and loss-framed messaging. SN - 1541-0048 UR - https://www.unboundmedicine.com/medline/citation/26066932/Framing_Indoor_Tanning_Warning_Messages_to_Reduce_Skin_Cancer_Risks_Among_Young_Women:_Implications_for_Research_and_Policy_ L2 - http://www.ajph.org/doi/full/10.2105/AJPH.2015.302665?url_ver=Z39.88-2003&rfr_id=ori:rid:crossref.org&rfr_dat=cr_pub=pubmed DB - PRIME DP - Unbound Medicine ER -