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Help the climate, change your diet: A cross-sectional study on how to involve consumers in a transition to a low-carbon society.
Appetite 2016; 98:19-27A

Abstract

This paper explores how the transition to a low-carbon society to mitigate climate change can be better supported by a diet change. As climate mitigation is not the focal goal of consumers who are buying or consuming food, the study highlighted the role of motivational and cognitive background factors, including possible spillover effects. Consumer samples in the Netherlands (n = 527) and the United States (n = 556) were asked to evaluate food-related and energy-related mitigation options in a design that included three food-related options with very different mitigation potentials (i.e. eating less meat, buying local and seasonal food, and buying organic food). They rated each option's effectiveness and their willingness to adopt it. The outstanding effectiveness of the less meat option (as established by climate experts) was recognized by merely 12% of the Dutch and 6% of the American sample. Many more participants gave fairly positive effectiveness ratings and this was correlated with belief in human causation of climate change, personal importance of climate change, and being a moderate meat eater. Willingness to adopt the less meat option increased with its perceived effectiveness and, controlling for that, it was significantly related to various motivationally relevant factors. The local food option appealed to consumer segments with overlapping but partly different motivational orientations. It was concluded that a transition to a low carbon society can significantly benefit from a special focus on the food-related options to involve more consumers and to improve mitigation.

Authors+Show Affiliations

Institute for Environmental Studies, VU Amsterdam, Amsterdam, The Netherlands. Electronic address: joop.de.boer@vu.nl.Biotechnology and Society Section, TU Delft, Delft, The Netherlands.Institute for Environmental Studies, VU Amsterdam, Amsterdam, The Netherlands.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

26673412

Citation

de Boer, Joop, et al. "Help the Climate, Change Your Diet: a Cross-sectional Study On How to Involve Consumers in a Transition to a Low-carbon Society." Appetite, vol. 98, 2016, pp. 19-27.
de Boer J, de Witt A, Aiking H. Help the climate, change your diet: A cross-sectional study on how to involve consumers in a transition to a low-carbon society. Appetite. 2016;98:19-27.
de Boer, J., de Witt, A., & Aiking, H. (2016). Help the climate, change your diet: A cross-sectional study on how to involve consumers in a transition to a low-carbon society. Appetite, 98, pp. 19-27. doi:10.1016/j.appet.2015.12.001.
de Boer J, de Witt A, Aiking H. Help the Climate, Change Your Diet: a Cross-sectional Study On How to Involve Consumers in a Transition to a Low-carbon Society. Appetite. 2016 Mar 1;98:19-27. PubMed PMID: 26673412.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Help the climate, change your diet: A cross-sectional study on how to involve consumers in a transition to a low-carbon society. AU - de Boer,Joop, AU - de Witt,Annick, AU - Aiking,Harry, Y1 - 2015/12/07/ PY - 2015/07/17/received PY - 2015/11/29/revised PY - 2015/12/01/accepted PY - 2015/12/18/entrez PY - 2015/12/18/pubmed PY - 2016/11/3/medline KW - Climate change KW - Consumers KW - Local and seasonal food KW - Meat eating KW - Mitigation SP - 19 EP - 27 JF - Appetite JO - Appetite VL - 98 N2 - This paper explores how the transition to a low-carbon society to mitigate climate change can be better supported by a diet change. As climate mitigation is not the focal goal of consumers who are buying or consuming food, the study highlighted the role of motivational and cognitive background factors, including possible spillover effects. Consumer samples in the Netherlands (n = 527) and the United States (n = 556) were asked to evaluate food-related and energy-related mitigation options in a design that included three food-related options with very different mitigation potentials (i.e. eating less meat, buying local and seasonal food, and buying organic food). They rated each option's effectiveness and their willingness to adopt it. The outstanding effectiveness of the less meat option (as established by climate experts) was recognized by merely 12% of the Dutch and 6% of the American sample. Many more participants gave fairly positive effectiveness ratings and this was correlated with belief in human causation of climate change, personal importance of climate change, and being a moderate meat eater. Willingness to adopt the less meat option increased with its perceived effectiveness and, controlling for that, it was significantly related to various motivationally relevant factors. The local food option appealed to consumer segments with overlapping but partly different motivational orientations. It was concluded that a transition to a low carbon society can significantly benefit from a special focus on the food-related options to involve more consumers and to improve mitigation. SN - 1095-8304 UR - https://www.unboundmedicine.com/medline/citation/26673412/Help_the_climate_change_your_diet:_A_cross_sectional_study_on_how_to_involve_consumers_in_a_transition_to_a_low_carbon_society_ L2 - https://linkinghub.elsevier.com/retrieve/pii/S0195-6663(15)30110-0 DB - PRIME DP - Unbound Medicine ER -