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Predicting Firm Success From the Facial Appearance of Chief Executive Officers of Non-Profit Organizations.
Perception. 2016 Oct; 45(10):1137-50.P

Abstract

Recent research has demonstrated that judgments of Chief Executive Officers' (CEOs') faces predict their firms' financial performance, finding that characteristics associated with higher power (e.g., dominance) predict greater profits. Most of these studies have focused on CEOs of profit-based businesses, where the main criterion for success is financial gain. Here, we examined whether facial appearance might predict measures of success in a sample of CEOs of non-profit organizations (NPOs). Indeed, contrary to findings for the CEOs of profit-based businesses, judgments of leadership and power from the faces of CEOs of NPOs negatively correlated with multiple measures of charitable success (Study 1). Moreover, CEOs of NPOs looked less powerful than the CEOs of profit-based businesses (Study 2) and leadership ratings positively associated with warmth-based traits and NPO success when participants knew the faces belonged to CEOs of NPOs (Study 3). CEOs who look less dominant may therefore achieve greater success in leading NPOs, opposite the relationship found for the CEOs of profit-based companies. Thus, the relationship between facial appearance and leadership success varies by organizational context.

Authors+Show Affiliations

Department of Psychology, University of Toronto, Canada daniel.re@utoronto.ca.Department of Psychology, University of Toronto, Canada.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

27329518

Citation

Re, Daniel E., and Nicholas O. Rule. "Predicting Firm Success From the Facial Appearance of Chief Executive Officers of Non-Profit Organizations." Perception, vol. 45, no. 10, 2016, pp. 1137-50.
Re DE, Rule NO. Predicting Firm Success From the Facial Appearance of Chief Executive Officers of Non-Profit Organizations. Perception. 2016;45(10):1137-50.
Re, D. E., & Rule, N. O. (2016). Predicting Firm Success From the Facial Appearance of Chief Executive Officers of Non-Profit Organizations. Perception, 45(10), 1137-50. https://doi.org/10.1177/0301006616652043
Re DE, Rule NO. Predicting Firm Success From the Facial Appearance of Chief Executive Officers of Non-Profit Organizations. Perception. 2016;45(10):1137-50. PubMed PMID: 27329518.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Predicting Firm Success From the Facial Appearance of Chief Executive Officers of Non-Profit Organizations. AU - Re,Daniel E, AU - Rule,Nicholas O, Y1 - 2016/06/20/ PY - 2016/6/23/entrez PY - 2016/6/23/pubmed PY - 2017/3/17/medline KW - NPO KW - facial cues KW - leadership KW - profit KW - social perception SP - 1137 EP - 50 JF - Perception JO - Perception VL - 45 IS - 10 N2 - Recent research has demonstrated that judgments of Chief Executive Officers' (CEOs') faces predict their firms' financial performance, finding that characteristics associated with higher power (e.g., dominance) predict greater profits. Most of these studies have focused on CEOs of profit-based businesses, where the main criterion for success is financial gain. Here, we examined whether facial appearance might predict measures of success in a sample of CEOs of non-profit organizations (NPOs). Indeed, contrary to findings for the CEOs of profit-based businesses, judgments of leadership and power from the faces of CEOs of NPOs negatively correlated with multiple measures of charitable success (Study 1). Moreover, CEOs of NPOs looked less powerful than the CEOs of profit-based businesses (Study 2) and leadership ratings positively associated with warmth-based traits and NPO success when participants knew the faces belonged to CEOs of NPOs (Study 3). CEOs who look less dominant may therefore achieve greater success in leading NPOs, opposite the relationship found for the CEOs of profit-based companies. Thus, the relationship between facial appearance and leadership success varies by organizational context. SN - 1468-4233 UR - https://www.unboundmedicine.com/medline/citation/27329518/Predicting_Firm_Success_From_the_Facial_Appearance_of_Chief_Executive_Officers_of_Non_Profit_Organizations_ L2 - http://journals.sagepub.com/doi/full/10.1177/0301006616652043?url_ver=Z39.88-2003&rfr_id=ori:rid:crossref.org&rfr_dat=cr_pub=pubmed DB - PRIME DP - Unbound Medicine ER -