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Early Subjective Sensory Experiences with "Cigalike" E-cigarettes Among African American Menthol Smokers: A Qualitative Study.
Nicotine Tob Res. 2018 08 14; 20(9):1069-1075.NT

Abstract

Introduction

Despite smoker interest in e-cigarettes as a harm reduction or cessation aid, many smokers prematurely discontinue vaping after trying a product. This study explored the role of early subjective sensory experiences in vaping persistence and desistance.

Methods

African American menthol cigarette smokers aged ≥18 years (N = 15; M = 54.1 years; SD = 8.2), motivated to quit smoking, and interested in trying e-cigarettes were recruited in Washington, DC. Participants were followed for 3 weeks and provided menthol cigalike e-cigarettes after Week 1. Participants completed three interviews about their vaping experiences. Thematic analysis of responses was designed to understand the sensory aspects of vaping.

Results

During the first 2 weeks of vaping, four participants reported a positive vaping experience while 11 reported decreased satisfaction. Salient sensory attributes of dissatisfaction included poor taste, insufficient throat hit, difficulty pulling, and a lack of "whole body" satisfaction compared to their preferred cigarette brand.

Conclusions

The sensory experiences with a specific cigalike e-cigarette were related to vaping persistence and desistence. Although this was a small volunteer sample of African American menthol smokers motivated to quit smoking, 27% (N = 4) of participants with a positive vaping experience continued using the product, while 73% (N = 11) of participants' vaping experience was unsatisfactory across several experiential categories. In future research of e-cigarettes' efficacy as a smoking cessation or reduction aid, both device characteristics and smokers' expectations for these devices should be considered, so vapers do not expect the same taste sensations, throat sensations, and "whole body" satisfaction as they experienced with their menthol cigarettes.

Implications

The subjective sensory experiences associated with initial e-cigarette product use are associated with use patterns. Subjective sensory experiences may also help understand the differences in the appeal, satisfaction, and harm-reduction potential of the rapidly evolving diverse types of products emerging in the marketplace. How products meet the sensory needs of smokers wanting to switch or quit smoking may influence adherence and success rates.

Authors+Show Affiliations

Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC.Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC.Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC. Department of Psychology, American University, Washington, DC.Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC.Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC. Milken Institute School of Public Health, The George Washington University, Washington, DC.Case Comprehensive Cancer Center, School of Medicine, Case Western Reserve University, Cleveland, OH.Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC. Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD. Department of Oncology, Georgetown University Medical Center, Lombardi Comprehensive Cancer Center, Washington, DC.Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC. Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD. Department of Oncology, Georgetown University Medical Center, Lombardi Comprehensive Cancer Center, Washington, DC.Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC. Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD.

Pub Type(s)

Journal Article
Research Support, N.I.H., Extramural

Language

eng

PubMed ID

28549156

Citation

Smiley, Sabrina L., et al. "Early Subjective Sensory Experiences With "Cigalike" E-cigarettes Among African American Menthol Smokers: a Qualitative Study." Nicotine & Tobacco Research : Official Journal of the Society for Research On Nicotine and Tobacco, vol. 20, no. 9, 2018, pp. 1069-1075.
Smiley SL, DeAtley T, Rubin LF, et al. Early Subjective Sensory Experiences with "Cigalike" E-cigarettes Among African American Menthol Smokers: A Qualitative Study. Nicotine Tob Res. 2018;20(9):1069-1075.
Smiley, S. L., DeAtley, T., Rubin, L. F., Harvey, E., Kierstead, E. C., Webb Hooper, M., Niaura, R. S., Abrams, D. B., & Pearson, J. L. (2018). Early Subjective Sensory Experiences with "Cigalike" E-cigarettes Among African American Menthol Smokers: A Qualitative Study. Nicotine & Tobacco Research : Official Journal of the Society for Research On Nicotine and Tobacco, 20(9), 1069-1075. https://doi.org/10.1093/ntr/ntx102
Smiley SL, et al. Early Subjective Sensory Experiences With "Cigalike" E-cigarettes Among African American Menthol Smokers: a Qualitative Study. Nicotine Tob Res. 2018 08 14;20(9):1069-1075. PubMed PMID: 28549156.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Early Subjective Sensory Experiences with "Cigalike" E-cigarettes Among African American Menthol Smokers: A Qualitative Study. AU - Smiley,Sabrina L, AU - DeAtley,Teresa, AU - Rubin,Leslie F, AU - Harvey,Emily, AU - Kierstead,Elexis C, AU - Webb Hooper,Monica, AU - Niaura,Raymond S, AU - Abrams,David B, AU - Pearson,Jennifer L, PY - 2017/02/24/received PY - 2017/05/09/accepted PY - 2017/5/27/pubmed PY - 2019/9/10/medline PY - 2017/5/27/entrez SP - 1069 EP - 1075 JF - Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco JO - Nicotine Tob Res VL - 20 IS - 9 N2 - Introduction: Despite smoker interest in e-cigarettes as a harm reduction or cessation aid, many smokers prematurely discontinue vaping after trying a product. This study explored the role of early subjective sensory experiences in vaping persistence and desistance. Methods: African American menthol cigarette smokers aged ≥18 years (N = 15; M = 54.1 years; SD = 8.2), motivated to quit smoking, and interested in trying e-cigarettes were recruited in Washington, DC. Participants were followed for 3 weeks and provided menthol cigalike e-cigarettes after Week 1. Participants completed three interviews about their vaping experiences. Thematic analysis of responses was designed to understand the sensory aspects of vaping. Results: During the first 2 weeks of vaping, four participants reported a positive vaping experience while 11 reported decreased satisfaction. Salient sensory attributes of dissatisfaction included poor taste, insufficient throat hit, difficulty pulling, and a lack of "whole body" satisfaction compared to their preferred cigarette brand. Conclusions: The sensory experiences with a specific cigalike e-cigarette were related to vaping persistence and desistence. Although this was a small volunteer sample of African American menthol smokers motivated to quit smoking, 27% (N = 4) of participants with a positive vaping experience continued using the product, while 73% (N = 11) of participants' vaping experience was unsatisfactory across several experiential categories. In future research of e-cigarettes' efficacy as a smoking cessation or reduction aid, both device characteristics and smokers' expectations for these devices should be considered, so vapers do not expect the same taste sensations, throat sensations, and "whole body" satisfaction as they experienced with their menthol cigarettes. Implications: The subjective sensory experiences associated with initial e-cigarette product use are associated with use patterns. Subjective sensory experiences may also help understand the differences in the appeal, satisfaction, and harm-reduction potential of the rapidly evolving diverse types of products emerging in the marketplace. How products meet the sensory needs of smokers wanting to switch or quit smoking may influence adherence and success rates. SN - 1469-994X UR - https://www.unboundmedicine.com/medline/citation/28549156/Early_Subjective_Sensory_Experiences_with_"Cigalike"_E_cigarettes_Among_African_American_Menthol_Smokers:_A_Qualitative_Study_ DB - PRIME DP - Unbound Medicine ER -