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Incentivizing Fruit and Vegetable Purchasers at Fresh Markets in Lower 9th Ward, New Orleans.
Ethn Dis. 2017; 27(Suppl 1):287-294.ED

Abstract

Objective

Disparities in fruit and vegetable consumption have been observed across income and race-ethnicity and shown to be associated with both access to fresh food venues and price. This study assesses the feasibility of increasing produce consumption by incentivizing fruit and vegetable purchases at local markets.

Design

We conducted analyses of a cross-sectional survey of program participants and point-of-sale reports on fruit and vegetable purchases at the fresh food markets.

Setting

Five fresh food markets in the Lower Ninth Ward (LNW) of New Orleans, Louisiana.

Participants

A total of 176 participants were enrolled in the "Veggie Dollars" program (VDP).

Intervention

From January to July 2016, Sankofa, our community partner, recruited patrons at its markets into the VDP, a fresh food incentive program. Participants received coupons worth $4 per week for fruit and vegetables over a six-week period.

Main Outcome Measures

Total monthly gross, VDP, and SNAP benefit sales at the markets measured program participation. A survey (N=96) assessed the demographics and fruit and vegetable purchasing practices of participants.

Results

Participants were predominantly women (81%), African American (94%) and raising children at home (53%). Point-of-sales data indicated that VDP sales nearly doubled over the intervention period. Total market sales and SNAP benefit purchases also increased. The majority (63%) of VDP participants reported their produce purchases increased and 89% reported increasing their consumption of fruit and vegetables since entering the program.

Conclusions

Monetary incentives were associated with increased fruit and vegetable purchases at local fresh food markets in a low-income minority community.

Authors+Show Affiliations

Sankofa Community Development Corporation, New Orleans, Louisiana.Sankofa Community Development Corporation, New Orleans, Louisiana.Louisiana State University, School of Social Work, Baton Rouge, Louisiana.Stanley S. Scott Cancer Center, Louisiana State University Health Sciences Center, New Orleans, Louisiana.School of Public Health, Louisiana State University Health Sciences Center, New Orleans, Louisiana.

Pub Type(s)

Journal Article
Research Support, N.I.H., Extramural
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

29158653

Citation

Ferdinand, Rashida, et al. "Incentivizing Fruit and Vegetable Purchasers at Fresh Markets in Lower 9th Ward, New Orleans." Ethnicity & Disease, vol. 27, no. Suppl 1, 2017, pp. 287-294.
Ferdinand R, Torres R, Scott J, et al. Incentivizing Fruit and Vegetable Purchasers at Fresh Markets in Lower 9th Ward, New Orleans. Ethn Dis. 2017;27(Suppl 1):287-294.
Ferdinand, R., Torres, R., Scott, J., Saeed, I., & Scribner, R. (2017). Incentivizing Fruit and Vegetable Purchasers at Fresh Markets in Lower 9th Ward, New Orleans. Ethnicity & Disease, 27(Suppl 1), 287-294. https://doi.org/10.18865/ed.27.S1.287
Ferdinand R, et al. Incentivizing Fruit and Vegetable Purchasers at Fresh Markets in Lower 9th Ward, New Orleans. Ethn Dis. 2017;27(Suppl 1):287-294. PubMed PMID: 29158653.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Incentivizing Fruit and Vegetable Purchasers at Fresh Markets in Lower 9th Ward, New Orleans. AU - Ferdinand,Rashida, AU - Torres,Rosamar, AU - Scott,Jennifer, AU - Saeed,Imran, AU - Scribner,Richard, Y1 - 2017/11/09/ PY - 2017/11/22/entrez PY - 2017/11/22/pubmed PY - 2019/7/23/medline KW - Community Engagement KW - Farmer’s Markets KW - Fruits KW - SNAP KW - Vegetables SP - 287 EP - 294 JF - Ethnicity & disease JO - Ethn Dis VL - 27 IS - Suppl 1 N2 - Objective: Disparities in fruit and vegetable consumption have been observed across income and race-ethnicity and shown to be associated with both access to fresh food venues and price. This study assesses the feasibility of increasing produce consumption by incentivizing fruit and vegetable purchases at local markets. Design: We conducted analyses of a cross-sectional survey of program participants and point-of-sale reports on fruit and vegetable purchases at the fresh food markets. Setting: Five fresh food markets in the Lower Ninth Ward (LNW) of New Orleans, Louisiana. Participants: A total of 176 participants were enrolled in the "Veggie Dollars" program (VDP). Intervention: From January to July 2016, Sankofa, our community partner, recruited patrons at its markets into the VDP, a fresh food incentive program. Participants received coupons worth $4 per week for fruit and vegetables over a six-week period. Main Outcome Measures: Total monthly gross, VDP, and SNAP benefit sales at the markets measured program participation. A survey (N=96) assessed the demographics and fruit and vegetable purchasing practices of participants. Results: Participants were predominantly women (81%), African American (94%) and raising children at home (53%). Point-of-sales data indicated that VDP sales nearly doubled over the intervention period. Total market sales and SNAP benefit purchases also increased. The majority (63%) of VDP participants reported their produce purchases increased and 89% reported increasing their consumption of fruit and vegetables since entering the program. Conclusions: Monetary incentives were associated with increased fruit and vegetable purchases at local fresh food markets in a low-income minority community. SN - 1049-510X UR - https://www.unboundmedicine.com/medline/citation/29158653/Incentivizing_Fruit_and_Vegetable_Purchasers_at_Fresh_Markets_in_Lower_9th_Ward_New_Orleans_ L2 - https://www.ncbi.nlm.nih.gov/pmc/articles/pmid/29158653/ DB - PRIME DP - Unbound Medicine ER -