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A new form of nicotine retailers: a systematic review of the sales and marketing practices of vape shops.
Tob Control. 2018 07; 27(e1):e70-e75.TC

Abstract

OBJECTIVE

Retailers that primarily or exclusively sell electronic cigarettes (e-cigarettes) or vaping products represent a new category of tobacco retailer. We sought to identify (a) how vape shops can be identified and (b) sales and marketing practices of vape shops.

DATA SOURCES

A medical librarian iteratively developed a search strategy and in February 2017 searched seven academic databases (ABI/INFORM Complete, ECONLit, Embase, Entrepreneurship, PsycINFO, PubMed/MEDLINE and Scopus). We hand searched Tobacco Regulatory Science and Tobacco Prevention & Cessation.

STUDY SELECTION

We used dual, independent screening. Records were eligible if published in 2010 or later, were peer-reviewed journal articles and focused on vape shops.

DATA EXTRACTION

We used dual, independent data abstraction and assessed risk of bias. Of the 3605 records identified, 22 were included.

DATA SYNTHESIS

We conducted a narrative systematic review. Researchers relied heavily on Yelp to identify vape shops. Vape shop owners use innovative marketing strategies that sometimes diverge from those of traditional tobacco retailers. Vape shop staff believe strongly that their products are effective harm-reduction products. Vape shops were more common in areas with more White residents.

CONCLUSIONS

Vape shops represent a new type of retailer for tobacco products. Vape shops have potential to promote e-cigarettes for smoking cessation but also sometimes provide inaccurate information and mislabelled products. Given their spatial patterning, vape shops may perpetuate inequities in tobacco use. The growing literature on vape shops is complicated by researchers using different definitions of vape shops (eg, exclusively selling e-cigarettes vs also selling traditional tobacco products).

Authors+Show Affiliations

Department of Health Education & Promotion, College of Health and Human Performance, East Carolina University, Greenville, North Carolina, USA.Department of Health Behavior, UNC Gillings School of Global Public Health, Chapel Hill, North Carolina, USA.Laupus Health Sciences Library, East Carolina University, Greenville, North Carolina, USA.Department of Health Behavior, UNC Gillings School of Global Public Health, Chapel Hill, North Carolina, USA. Lineberger Comprehensive Cancer Center, UNC School of Medicine, Chapel Hill, North Carolina, USA.

Pub Type(s)

Journal Article
Research Support, N.I.H., Extramural
Systematic Review

Language

eng

PubMed ID

29208738

Citation

Lee, Joseph G L., et al. "A New Form of Nicotine Retailers: a Systematic Review of the Sales and Marketing Practices of Vape Shops." Tobacco Control, vol. 27, no. e1, 2018, pp. e70-e75.
Lee JGL, Orlan EN, Sewell KB, et al. A new form of nicotine retailers: a systematic review of the sales and marketing practices of vape shops. Tob Control. 2018;27(e1):e70-e75.
Lee, J. G. L., Orlan, E. N., Sewell, K. B., & Ribisl, K. M. (2018). A new form of nicotine retailers: a systematic review of the sales and marketing practices of vape shops. Tobacco Control, 27(e1), e70-e75. https://doi.org/10.1136/tobaccocontrol-2017-054015
Lee JGL, et al. A New Form of Nicotine Retailers: a Systematic Review of the Sales and Marketing Practices of Vape Shops. Tob Control. 2018;27(e1):e70-e75. PubMed PMID: 29208738.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - A new form of nicotine retailers: a systematic review of the sales and marketing practices of vape shops. AU - Lee,Joseph G L, AU - Orlan,Elizabeth N, AU - Sewell,Kerry B, AU - Ribisl,Kurt M, Y1 - 2017/12/05/ PY - 2017/08/28/received PY - 2017/10/29/revised PY - 2017/11/14/accepted PY - 2017/12/7/pubmed PY - 2019/3/21/medline PY - 2017/12/7/entrez KW - advertising and promotion KW - electronic nicotine delivery devices KW - non-cigarette tobacco products SP - e70 EP - e75 JF - Tobacco control JO - Tob Control VL - 27 IS - e1 N2 - OBJECTIVE: Retailers that primarily or exclusively sell electronic cigarettes (e-cigarettes) or vaping products represent a new category of tobacco retailer. We sought to identify (a) how vape shops can be identified and (b) sales and marketing practices of vape shops. DATA SOURCES: A medical librarian iteratively developed a search strategy and in February 2017 searched seven academic databases (ABI/INFORM Complete, ECONLit, Embase, Entrepreneurship, PsycINFO, PubMed/MEDLINE and Scopus). We hand searched Tobacco Regulatory Science and Tobacco Prevention & Cessation. STUDY SELECTION: We used dual, independent screening. Records were eligible if published in 2010 or later, were peer-reviewed journal articles and focused on vape shops. DATA EXTRACTION: We used dual, independent data abstraction and assessed risk of bias. Of the 3605 records identified, 22 were included. DATA SYNTHESIS: We conducted a narrative systematic review. Researchers relied heavily on Yelp to identify vape shops. Vape shop owners use innovative marketing strategies that sometimes diverge from those of traditional tobacco retailers. Vape shop staff believe strongly that their products are effective harm-reduction products. Vape shops were more common in areas with more White residents. CONCLUSIONS: Vape shops represent a new type of retailer for tobacco products. Vape shops have potential to promote e-cigarettes for smoking cessation but also sometimes provide inaccurate information and mislabelled products. Given their spatial patterning, vape shops may perpetuate inequities in tobacco use. The growing literature on vape shops is complicated by researchers using different definitions of vape shops (eg, exclusively selling e-cigarettes vs also selling traditional tobacco products). SN - 1468-3318 UR - https://www.unboundmedicine.com/medline/citation/29208738/A_new_form_of_nicotine_retailers:_a_systematic_review_of_the_sales_and_marketing_practices_of_vape_shops_ DB - PRIME DP - Unbound Medicine ER -