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The Impact of the Australasian 'Health Star Rating', Front-of-Pack Nutritional Label, on Consumer Choice: A Longitudinal Study.
Nutrients. 2018 Jul 16; 10(7)N

Abstract

Front-of-pack (FoP) nutrition labels are a widely deployed tool in public good marketing. This article reports on a field experimental test of the impact of one of these systems, the Australasian Health Star Rating system (HSR), on consumer choice in the breakfast cereals category in New Zealand. This study forms part of a time-series replication stream of research on this topic. The research applied a 2 × 2 factorial design with multiple replications to retail food consumers exiting from supermarkets in New Zealand. The first part of the time series, undertaken shortly after the HSR's initiation in 2014, indicated that the HSR was ineffective. Between 2014 and 2016, commercial brands in the category within New Zealand massively promoted the HSR as a basis for consumer choice. The research presented in this article forms part of the second part of the series, undertaken in 2016, using an identical experimental methodology to the 2014 study. The results indicate that the HSR may be beginning to influence consumer choice as it was predicted to, but the impact of the system is still small, and statistically sub-significant, relative to other consumer decision inputs presented on the package.

Authors+Show Affiliations

Department of Marketing, University of Otago, P.O. Box 56, Dunedin 9054, New Zealand. rob.hamlin@otago.ac.nz.Department of Marketing, University of Otago, P.O. Box 56, Dunedin 9054, New Zealand. lisa.mcneill@otago.ac.nz.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

30012941

Citation

Hamlin, Robert, and Lisa McNeill. "The Impact of the Australasian 'Health Star Rating', Front-of-Pack Nutritional Label, On Consumer Choice: a Longitudinal Study." Nutrients, vol. 10, no. 7, 2018.
Hamlin R, McNeill L. The Impact of the Australasian 'Health Star Rating', Front-of-Pack Nutritional Label, on Consumer Choice: A Longitudinal Study. Nutrients. 2018;10(7).
Hamlin, R., & McNeill, L. (2018). The Impact of the Australasian 'Health Star Rating', Front-of-Pack Nutritional Label, on Consumer Choice: A Longitudinal Study. Nutrients, 10(7). https://doi.org/10.3390/nu10070906
Hamlin R, McNeill L. The Impact of the Australasian 'Health Star Rating', Front-of-Pack Nutritional Label, On Consumer Choice: a Longitudinal Study. Nutrients. 2018 Jul 16;10(7) PubMed PMID: 30012941.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - The Impact of the Australasian 'Health Star Rating', Front-of-Pack Nutritional Label, on Consumer Choice: A Longitudinal Study. AU - Hamlin,Robert, AU - McNeill,Lisa, Y1 - 2018/07/16/ PY - 2018/06/26/received PY - 2018/07/10/revised PY - 2018/07/11/accepted PY - 2018/7/18/entrez PY - 2018/7/18/pubmed PY - 2018/11/27/medline KW - food industry KW - front of pack KW - front of pack labelling KW - health star rating KW - nutrition labelling KW - traffic light label JF - Nutrients JO - Nutrients VL - 10 IS - 7 N2 - Front-of-pack (FoP) nutrition labels are a widely deployed tool in public good marketing. This article reports on a field experimental test of the impact of one of these systems, the Australasian Health Star Rating system (HSR), on consumer choice in the breakfast cereals category in New Zealand. This study forms part of a time-series replication stream of research on this topic. The research applied a 2 × 2 factorial design with multiple replications to retail food consumers exiting from supermarkets in New Zealand. The first part of the time series, undertaken shortly after the HSR's initiation in 2014, indicated that the HSR was ineffective. Between 2014 and 2016, commercial brands in the category within New Zealand massively promoted the HSR as a basis for consumer choice. The research presented in this article forms part of the second part of the series, undertaken in 2016, using an identical experimental methodology to the 2014 study. The results indicate that the HSR may be beginning to influence consumer choice as it was predicted to, but the impact of the system is still small, and statistically sub-significant, relative to other consumer decision inputs presented on the package. SN - 2072-6643 UR - https://www.unboundmedicine.com/medline/citation/30012941/The_Impact_of_the_Australasian_'Health_Star_Rating'_Front_of_Pack_Nutritional_Label_on_Consumer_Choice:_A_Longitudinal_Study_ L2 - https://www.mdpi.com/resolver?pii=nu10070906 DB - PRIME DP - Unbound Medicine ER -