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"Responses to the Chilean law of food labeling and advertising: exploring knowledge, perceptions and behaviors of mothers of young children".
Int J Behav Nutr Phys Act. 2019 02 13; 16(1):21.IJ

Abstract

BACKGROUND

In line with calls for action from international health organizations, Chile implemented in June 2016 a set of regulations to tackle the obesity epidemic. The new regulation includes the mandatory use of front-of-package warning labels on packaged foods/beverages high in energy, sugars, saturated fats and sodium. Additionally, such foods cannot be sold nor offered in daycares/schools and cannot be promoted to children under 14yo. The law is targeted to children; thus, this study examined mothers' understanding, perceptions, and behaviors associated with the regulation one year after its implementation, using a qualitative approach.

METHODS

Nine focus groups of mothers (7-10 people each) of children (2-14yo) were conducted in July 2017 in Santiago-Chile. They were stratified by socioeconomic status (SES) and children's age. Macrocodes were developed by three researchers, combining an iterative process of deductive and inductive thematic analyses. Quotations representing each category were selected.

RESULTS

Mothers understood the new regulation as a policy to fight child obesity and were aware that products with more labels were less healthy than products with fewer labels. Attention and use of labels in the buying decision-making process ranged from participants who did not pay attention to others who relied on them as a quick shortcut (mostly from middle and upper-SES); many mothers indicated changing their purchase habits only when buying new products. Mothers declared that young children accepted school environment changes while teens/preteens resisted them more. Many mothers agreed that schools have become key promoters of food behavioral change. Mothers were less aware about the food marketing regulations. Mothers declared that they perceived that the regulation was changing the perceptions, attitudes and behaviors toward healthier eating patterns.

CONCLUSION

After the first year of implementation, the regulation was well known by mothers of diverse SES and different children ages. The degree of use of warning labels was heterogeneous among participants, but most of them agreed that their children, particularly the youngest have positive attitudes toward the regulation and have become promoters of change in their families. Many mothers also expressed that they perceived an important shift toward healthier eating, which may lead to a change in eating social norms. This information contributes to better understand how regulatory actions may influence people's consumer behaviors.

Authors+Show Affiliations

Faculty of Communication, Diego Portales University, Vergara, 240, Santiago, Chile.Faculty of Communication, Diego Portales University, Vergara, 240, Santiago, Chile.Institute of Nutrition and Food Technology, University of Chile, El Líbano, 5524, Santiago, Chile.School of Media and Journalism, University of North Carolina, Chapel Hill, NC, 27599, USA.Department of Nutrition, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, 27599-7461, USA. Carolina Population Center, University of North Carolina, Chapel Hill, NC, 27516, USA.Institute of Nutrition and Food Technology, University of Chile, El Líbano, 5524, Santiago, Chile. ccorvalan@inta.uchile.cl.

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

30760273

Citation

Correa, Teresa, et al. ""Responses to the Chilean Law of Food Labeling and Advertising: Exploring Knowledge, Perceptions and Behaviors of Mothers of Young Children"." The International Journal of Behavioral Nutrition and Physical Activity, vol. 16, no. 1, 2019, p. 21.
Correa T, Fierro C, Reyes M, et al. "Responses to the Chilean law of food labeling and advertising: exploring knowledge, perceptions and behaviors of mothers of young children". Int J Behav Nutr Phys Act. 2019;16(1):21.
Correa, T., Fierro, C., Reyes, M., Dillman Carpentier, F. R., Taillie, L. S., & Corvalan, C. (2019). "Responses to the Chilean law of food labeling and advertising: exploring knowledge, perceptions and behaviors of mothers of young children". The International Journal of Behavioral Nutrition and Physical Activity, 16(1), 21. https://doi.org/10.1186/s12966-019-0781-x
Correa T, et al. "Responses to the Chilean Law of Food Labeling and Advertising: Exploring Knowledge, Perceptions and Behaviors of Mothers of Young Children". Int J Behav Nutr Phys Act. 2019 02 13;16(1):21. PubMed PMID: 30760273.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - "Responses to the Chilean law of food labeling and advertising: exploring knowledge, perceptions and behaviors of mothers of young children". AU - Correa,Teresa, AU - Fierro,Camila, AU - Reyes,Marcela, AU - Dillman Carpentier,Francesca R, AU - Taillie,Lindsey Smith, AU - Corvalan,Camila, Y1 - 2019/02/13/ PY - 2018/08/24/received PY - 2019/02/01/accepted PY - 2019/2/15/entrez PY - 2019/2/15/pubmed PY - 2019/7/26/medline KW - Behaviors associated with the Regulation KW - Chile KW - Focus Groups KW - Food Labeling KW - Food Marketing KW - Food Regulation KW - Front-of-package (FOP) labeling KW - Perceptions of the Regulation KW - Understanding of the Regulation SP - 21 EP - 21 JF - The international journal of behavioral nutrition and physical activity JO - Int J Behav Nutr Phys Act VL - 16 IS - 1 N2 - BACKGROUND: In line with calls for action from international health organizations, Chile implemented in June 2016 a set of regulations to tackle the obesity epidemic. The new regulation includes the mandatory use of front-of-package warning labels on packaged foods/beverages high in energy, sugars, saturated fats and sodium. Additionally, such foods cannot be sold nor offered in daycares/schools and cannot be promoted to children under 14yo. The law is targeted to children; thus, this study examined mothers' understanding, perceptions, and behaviors associated with the regulation one year after its implementation, using a qualitative approach. METHODS: Nine focus groups of mothers (7-10 people each) of children (2-14yo) were conducted in July 2017 in Santiago-Chile. They were stratified by socioeconomic status (SES) and children's age. Macrocodes were developed by three researchers, combining an iterative process of deductive and inductive thematic analyses. Quotations representing each category were selected. RESULTS: Mothers understood the new regulation as a policy to fight child obesity and were aware that products with more labels were less healthy than products with fewer labels. Attention and use of labels in the buying decision-making process ranged from participants who did not pay attention to others who relied on them as a quick shortcut (mostly from middle and upper-SES); many mothers indicated changing their purchase habits only when buying new products. Mothers declared that young children accepted school environment changes while teens/preteens resisted them more. Many mothers agreed that schools have become key promoters of food behavioral change. Mothers were less aware about the food marketing regulations. Mothers declared that they perceived that the regulation was changing the perceptions, attitudes and behaviors toward healthier eating patterns. CONCLUSION: After the first year of implementation, the regulation was well known by mothers of diverse SES and different children ages. The degree of use of warning labels was heterogeneous among participants, but most of them agreed that their children, particularly the youngest have positive attitudes toward the regulation and have become promoters of change in their families. Many mothers also expressed that they perceived an important shift toward healthier eating, which may lead to a change in eating social norms. This information contributes to better understand how regulatory actions may influence people's consumer behaviors. SN - 1479-5868 UR - https://www.unboundmedicine.com/medline/citation/30760273/"Responses_to_the_Chilean_law_of_food_labeling_and_advertising:_exploring_knowledge_perceptions_and_behaviors_of_mothers_of_young_children"_ L2 - https://ijbnpa.biomedcentral.com/articles/10.1186/s12966-019-0781-x DB - PRIME DP - Unbound Medicine ER -