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Recruitment and Enrollment of a National Sample of Transgender Youth via Social Media: Experiences from Project Moxie.
Transgend Health. 2019; 4(1):157-161.TH

Abstract

This report compares social media strategies for enrolling transgender youth (TY) into online HIV prevention research. Over 12 months, 202 TY enrolled in Project Moxie, a randomized trial of an at-home HIV testing intervention. Free Craigslist advertisements showed promising success in enrolling TY, especially those of color. Paid Facebook advertising was successful in reaching a large sample of TY, as was participant referral. This supports previous literature suggesting peer referral as an effective strategy for reaching TY. High levels of attempted fraud were detected and mitigated. Findings demonstrate that recruitment and enrollment of a diverse TY sample is possible online.

Authors+Show Affiliations

Center for Sexuality and Health Disparities, School of Nursing, University of Michigan, Ann Arbor, Michigan.Division of Epidemiology and Community Health, School of Public Health, University of Minnesota, Minneapolis, Minnesota.Center for Sexuality and Health Disparities, School of Nursing, University of Michigan, Ann Arbor, Michigan.Center for Sexuality and Health Disparities, School of Nursing, University of Michigan, Ann Arbor, Michigan. Department of Systems, Population and Leadership, School of Nursing, University of Michigan, Ann Arbor, Michigan.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

31346546

Citation

Miller-Perusse, Michael, et al. "Recruitment and Enrollment of a National Sample of Transgender Youth Via Social Media: Experiences From Project Moxie." Transgender Health, vol. 4, no. 1, 2019, pp. 157-161.
Miller-Perusse M, Horvath KJ, Chavanduka T, et al. Recruitment and Enrollment of a National Sample of Transgender Youth via Social Media: Experiences from Project Moxie. Transgend Health. 2019;4(1):157-161.
Miller-Perusse, M., Horvath, K. J., Chavanduka, T., & Stephenson, R. (2019). Recruitment and Enrollment of a National Sample of Transgender Youth via Social Media: Experiences from Project Moxie. Transgender Health, 4(1), 157-161. https://doi.org/10.1089/trgh.2018.0062
Miller-Perusse M, et al. Recruitment and Enrollment of a National Sample of Transgender Youth Via Social Media: Experiences From Project Moxie. Transgend Health. 2019;4(1):157-161. PubMed PMID: 31346546.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Recruitment and Enrollment of a National Sample of Transgender Youth via Social Media: Experiences from Project Moxie. AU - Miller-Perusse,Michael, AU - Horvath,Keith J, AU - Chavanduka,Tanaka, AU - Stephenson,Rob, Y1 - 2019/07/25/ PY - 2019/7/27/entrez PY - 2019/7/28/pubmed PY - 2019/7/28/medline KW - HIV KW - online recruitment KW - social media KW - transgender KW - youth SP - 157 EP - 161 JF - Transgender health JO - Transgend Health VL - 4 IS - 1 N2 - This report compares social media strategies for enrolling transgender youth (TY) into online HIV prevention research. Over 12 months, 202 TY enrolled in Project Moxie, a randomized trial of an at-home HIV testing intervention. Free Craigslist advertisements showed promising success in enrolling TY, especially those of color. Paid Facebook advertising was successful in reaching a large sample of TY, as was participant referral. This supports previous literature suggesting peer referral as an effective strategy for reaching TY. High levels of attempted fraud were detected and mitigated. Findings demonstrate that recruitment and enrollment of a diverse TY sample is possible online. SN - 2380-193X UR - https://www.unboundmedicine.com/medline/citation/31346546/Recruitment_and_Enrollment_of_a_National_Sample_of_Transgender_Youth_via_Social_Media:_Experiences_from_Project_Moxie_ L2 - https://www.ncbi.nlm.nih.gov/pmc/articles/pmid/31346546/ DB - PRIME DP - Unbound Medicine ER -
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