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Innovative recruitment strategies for a comprehensive worksite wellness initiative.

Abstract

Recruiting for wellness initiatives is challenging. WorkWell KS, a statewide worksite wellness initiative, offers unique worksite recruitment strategies that may serve as lessons. From 2012 to 2018, WorkWell KS utilized champions, well-connected local leaders, to recruit worksites. A total of 784 worksites were recruited for at least one WorkWell KS workshop. A survey of champions requested identification of strategies, barriers and facilitators for successful recruitment and continued engagement. Forty-three champions reported on recruitment experiences. Sixty-three percent of respondents attributed recruitment success to having funding to complete their work. Face-to-face meetings was the most commonly reported successful strategy. Eighty-six percent of respondents reported that improving employee health was motivation for worksites to participate. Champions with a significant funding incentive for worksites commonly indicated that funding was a motivating factor. The most commonly selected factor for continued engagement was having a worksite staff member with wellness in their job description (67% of respondents). Forty-nine percent of respondents reported worksites' lack of time as a barrier to participation. The WorkWell KS initiative has implemented innovative recruitment methods that leverage well-connected leaders to recruit worksites to participate in a comprehensive worksite wellness initiative. Future worksite-based initiatives may benefit from adopting recruitment strategies presented here.

Authors+Show Affiliations

Department of Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, 1010 N. Kansas, Wichita, KS, USA.Department of Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, 1010 N. Kansas, Wichita, KS, USA.Department of Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, 1010 N. Kansas, Wichita, KS, USA.Kansas Health Foundation, 309 E Douglas Ave, Wichita, KS, USA.Kansas Department of Health and Environment, Bureau of Health Promotion, 1000 SW Jackson, Suite 230, Topeka, Kansas, USA.Blue Cross and Blue Shield of Kansas, 1133 SW Topeka Blvd, Topeka, KS, USA.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

31633752

Citation

Ablah, Elizabeth, et al. "Innovative Recruitment Strategies for a Comprehensive Worksite Wellness Initiative." Health Education Research, 2019.
Ablah E, Umansky E, Wilcox EA, et al. Innovative recruitment strategies for a comprehensive worksite wellness initiative. Health Educ Res. 2019.
Ablah, E., Umansky, E., Wilcox, E. A., Usher, J., Church, J., & Barnes, V. (2019). Innovative recruitment strategies for a comprehensive worksite wellness initiative. Health Education Research, doi:10.1093/her/cyz030.
Ablah E, et al. Innovative Recruitment Strategies for a Comprehensive Worksite Wellness Initiative. Health Educ Res. 2019 Oct 21; PubMed PMID: 31633752.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Innovative recruitment strategies for a comprehensive worksite wellness initiative. AU - Ablah,Elizabeth, AU - Umansky,Emily, AU - Wilcox,Elizabeth A, AU - Usher,Jeff, AU - Church,Jennifer, AU - Barnes,Virginia, Y1 - 2019/10/21/ PY - 2019/05/23/received PY - 2019/10/10/accepted PY - 2019/10/22/entrez JF - Health education research JO - Health Educ Res N2 - Recruiting for wellness initiatives is challenging. WorkWell KS, a statewide worksite wellness initiative, offers unique worksite recruitment strategies that may serve as lessons. From 2012 to 2018, WorkWell KS utilized champions, well-connected local leaders, to recruit worksites. A total of 784 worksites were recruited for at least one WorkWell KS workshop. A survey of champions requested identification of strategies, barriers and facilitators for successful recruitment and continued engagement. Forty-three champions reported on recruitment experiences. Sixty-three percent of respondents attributed recruitment success to having funding to complete their work. Face-to-face meetings was the most commonly reported successful strategy. Eighty-six percent of respondents reported that improving employee health was motivation for worksites to participate. Champions with a significant funding incentive for worksites commonly indicated that funding was a motivating factor. The most commonly selected factor for continued engagement was having a worksite staff member with wellness in their job description (67% of respondents). Forty-nine percent of respondents reported worksites' lack of time as a barrier to participation. The WorkWell KS initiative has implemented innovative recruitment methods that leverage well-connected leaders to recruit worksites to participate in a comprehensive worksite wellness initiative. Future worksite-based initiatives may benefit from adopting recruitment strategies presented here. SN - 1465-3648 UR - https://www.unboundmedicine.com/medline/citation/31633752/Innovative_recruitment_strategies_for_a_comprehensive_worksite_wellness_initiative L2 - https://academic.oup.com/her/article-lookup/doi/10.1093/her/cyz030 DB - PRIME DP - Unbound Medicine ER -