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Moral cleansing as hypocrisy: When private acts of charity make you feel better than you deserve.
J Pers Soc Psychol. 2020 Sep; 119(3):540-559.JP

Abstract

What counts as hypocrisy? Current theorizing emphasizes that people see hypocrisy when an individual sends them "false signals" about his or her morality (Jordan, Sommers, Bloom, & Rand, 2017); indeed, the canonical hypocrite acts more virtuously in public than in private. An alternative theory posits that people see hypocrisy when an individual enjoys "undeserved moral benefits," such as feeling more virtuous than his or her behavior merits, even when the individual has not sent false signals to others (Effron, O'Connor, Leroy, & Lucas, 2018). This theory predicts that acting less virtuously in public than in private can seem hypocritical by indicating that individuals have used good deeds to feel less guilty about their public sins than they should. Seven experiments (N = 3,468 representing 64 nationalities) supported this prediction. Participants read about a worker in a "sin industry" who secretly performed good deeds. When the individual's public work (e.g., selling tobacco) was inconsistent with, versus unrelated to, the good deeds (e.g., anonymous donations to an antismoking cause vs. an antiobesity cause), participants perceived him as more hypocritical, which in turn predicted less praise for his good deeds. Participants also inferred that the individual was using the inconsistent good deeds to cleanse his conscience for his public work, and such moral cleansing appeared hypocritical when it successfully alleviated his guilt. These results broaden and deepen understanding about how lay people conceptualize hypocrisy. Hypocrisy does not require appearing more virtuous than you are; it suffices to feel more virtuous than you deserve. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

Authors+Show Affiliations

McIntire School of Commerce.Organisational Behaviour Subject Area.Industrial and Labor Relations School.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

32324006

Citation

O'Connor, Kieran, et al. "Moral Cleansing as Hypocrisy: when Private Acts of Charity Make You Feel Better Than You Deserve." Journal of Personality and Social Psychology, vol. 119, no. 3, 2020, pp. 540-559.
O'Connor K, Effron DA, Lucas BJ. Moral cleansing as hypocrisy: When private acts of charity make you feel better than you deserve. J Pers Soc Psychol. 2020;119(3):540-559.
O'Connor, K., Effron, D. A., & Lucas, B. J. (2020). Moral cleansing as hypocrisy: When private acts of charity make you feel better than you deserve. Journal of Personality and Social Psychology, 119(3), 540-559. https://doi.org/10.1037/pspa0000195
O'Connor K, Effron DA, Lucas BJ. Moral Cleansing as Hypocrisy: when Private Acts of Charity Make You Feel Better Than You Deserve. J Pers Soc Psychol. 2020;119(3):540-559. PubMed PMID: 32324006.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Moral cleansing as hypocrisy: When private acts of charity make you feel better than you deserve. AU - O'Connor,Kieran, AU - Effron,Daniel A, AU - Lucas,Brian J, Y1 - 2020/04/23/ PY - 2020/4/24/pubmed PY - 2021/1/12/medline PY - 2020/4/24/entrez SP - 540 EP - 559 JF - Journal of personality and social psychology JO - J Pers Soc Psychol VL - 119 IS - 3 N2 - What counts as hypocrisy? Current theorizing emphasizes that people see hypocrisy when an individual sends them "false signals" about his or her morality (Jordan, Sommers, Bloom, & Rand, 2017); indeed, the canonical hypocrite acts more virtuously in public than in private. An alternative theory posits that people see hypocrisy when an individual enjoys "undeserved moral benefits," such as feeling more virtuous than his or her behavior merits, even when the individual has not sent false signals to others (Effron, O'Connor, Leroy, & Lucas, 2018). This theory predicts that acting less virtuously in public than in private can seem hypocritical by indicating that individuals have used good deeds to feel less guilty about their public sins than they should. Seven experiments (N = 3,468 representing 64 nationalities) supported this prediction. Participants read about a worker in a "sin industry" who secretly performed good deeds. When the individual's public work (e.g., selling tobacco) was inconsistent with, versus unrelated to, the good deeds (e.g., anonymous donations to an antismoking cause vs. an antiobesity cause), participants perceived him as more hypocritical, which in turn predicted less praise for his good deeds. Participants also inferred that the individual was using the inconsistent good deeds to cleanse his conscience for his public work, and such moral cleansing appeared hypocritical when it successfully alleviated his guilt. These results broaden and deepen understanding about how lay people conceptualize hypocrisy. Hypocrisy does not require appearing more virtuous than you are; it suffices to feel more virtuous than you deserve. (PsycInfo Database Record (c) 2020 APA, all rights reserved). SN - 1939-1315 UR - https://www.unboundmedicine.com/medline/citation/32324006/Moral_cleansing_as_hypocrisy:_When_private_acts_of_charity_make_you_feel_better_than_you_deserve_ L2 - http://content.apa.org/journals/psp/119/3/540 DB - PRIME DP - Unbound Medicine ER -