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A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines.
Int J Health Policy Manag. 2020 Apr 22 [Online ahead of print]IJ

Abstract

Mass Drug Administration (MDA) of albendazole is being implemented in the Philippines to eliminate soil-transmitted helminthiasis (STH) among school-age children (SAC). The first round of MDA for the school year 2019-2020 was suspended in the province of Surigao del Norte due to a reported death of a student after deworming. It was broadcasted on a national television and the story was then posted on Facebook. We used structured and simple nature of social media research to study public perception of the MDA program after the controversial issue in the Philippines. The news story was assessed, and the Facebook comments were analyzed. A large portion of the Facebook comments expressed a declining trust of the Filipinos toward MDA. The negative impact could be attributed to the public-initiated discussion and sharing of comments with no solid evidence in Facebook. This study showed a possible threat to the successful implementation of the program if not properly managed. The Department of Health (DOH) should be able to cope with the developing landscape of public perception during the era of social media.

Authors+Show Affiliations

Department of Biology, College of Science, Polytechnic University of the Philippines, Sta. Mesa, Philippines.School of Allied Health Sciences (Southeast Asia Water Team), Walailak University, Nakhon Si Thammarat, Thailand. Research Excellence Center for Innovation and Health Products (RECIHP), Walailak University, Nakhon Si Thammarat, Thailand.Biology Department, College of Arts and Sciences, New Era University, Quezon City, Philipppines.College of Arts and Sciences, National University-Laguna, Calamba Laguna, Philippines.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

32610728

Citation

Labana, Ryan V., et al. "A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines." International Journal of Health Policy and Management, 2020.
Labana RV, Nissapatorn V, Cada KJS, et al. A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines. Int J Health Policy Manag. 2020.
Labana, R. V., Nissapatorn, V., Cada, K. J. S., & Sandoval, K. L. (2020). A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines. International Journal of Health Policy and Management. https://doi.org/10.34172/ijhpm.2020.55
Labana RV, et al. A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines. Int J Health Policy Manag. 2020 Apr 22; PubMed PMID: 32610728.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines. AU - Labana,Ryan V, AU - Nissapatorn,Veeranoot, AU - Cada,Kristel Joy S, AU - Sandoval,Khristine L, Y1 - 2020/04/22/ PY - 2019/08/22/received PY - 2020/04/11/accepted PY - 2020/7/3/entrez KW - Albendazole KW - Mass Drug Administration KW - Philippines KW - Public Health Practice KW - Social Media JF - International journal of health policy and management JO - Int J Health Policy Manag N2 - Mass Drug Administration (MDA) of albendazole is being implemented in the Philippines to eliminate soil-transmitted helminthiasis (STH) among school-age children (SAC). The first round of MDA for the school year 2019-2020 was suspended in the province of Surigao del Norte due to a reported death of a student after deworming. It was broadcasted on a national television and the story was then posted on Facebook. We used structured and simple nature of social media research to study public perception of the MDA program after the controversial issue in the Philippines. The news story was assessed, and the Facebook comments were analyzed. A large portion of the Facebook comments expressed a declining trust of the Filipinos toward MDA. The negative impact could be attributed to the public-initiated discussion and sharing of comments with no solid evidence in Facebook. This study showed a possible threat to the successful implementation of the program if not properly managed. The Department of Health (DOH) should be able to cope with the developing landscape of public perception during the era of social media. SN - 2322-5939 UR - https://www.unboundmedicine.com/medline/citation/32610728/A_Cross-sectional_Analysis_of_Facebook_Comments_to_Study_Public_Perception_of_the_Mass_Drug_Administration_Program_in_the_Philippines DB - PRIME DP - Unbound Medicine ER -
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