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"How I whiten my teeth": YouTube™ as a patient information resource for teeth whitening.
BMC Oral Health. 2020 Jul 01; 20(1):183.BO

Abstract

BACKGROUND

YouTube™ is the world's second most popular website after Google on the Internet. The aim of this study was to assess the quality and content of information YouTube™ videos for patients seeking information about teeth whitening.

METHODS

The keyword 'teeth whitening' was searched on YouTube™. YouTube™ was filtered by the relevance, and the first 100 videos that met the inclusion criteria were evaluated. The included videos were analyzed for views, duration, time since video upload, likes/dislikes, number of comments, source, material types (dental, natural, and other). Also, video purpose was analyzed under nine categories (definition, material preparation, the procedure of application, material comparison, before/after comparison, symptoms, post-op experience, commercial, educational). Each video was classified according to the quality of information content as 'good', 'moderate', or 'poor'. The Kruskal-Wallis test, Fischer's Exact test and Spearman correlation analyses were performed.

RESULTS

Most videos were uploaded by laypersons (60.0%). The definition of teeth whitening was the most commonly covered topic (74.0%), followed by the procedure of application (54.0%), and post-op experience (36.0%). Only 12% of videos were classified as having good information quality content, 53% moderate, and 35% were rated as poor information content. Poor-information content videos had a significantly higher number of viewing rates than the other groups (P = 0.002), besides the duration was significantly higher in poor-information content videos (P =0.002). There was a significant relationship between the quality of video information and material types (P <0.001).

CONCLUSIONS

YouTube™ should not be used as a thoroughly reliable and accurate source for patient information about teeth whitening. More informative and reliable content YouTube™ videos about teeth whitening should be uploaded by professionals.

Authors+Show Affiliations

Department of Pediatric Dentistry, Faculty of Dentistry, Ordu University, Ordu, Turkey.Department of Orthodontics, Faculty of Dentistry, Ordu University, Ordu, Turkey. skbuyuk@gmail.com.Department of Pediatric Dentistry, Faculty of Dentistry, Ordu University, Ordu, Turkey.Department of Pediatric Dentistry, Faculty of Dentistry, Ordu University, Ordu, Turkey.Department of Pediatric Dentistry, Faculty of Dentistry, Ordu University, Ordu, Turkey.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

32611420

Citation

Simsek, Huseyin, et al. ""How I Whiten My Teeth": YouTube™ as a Patient Information Resource for Teeth Whitening." BMC Oral Health, vol. 20, no. 1, 2020, p. 183.
Simsek H, Buyuk SK, Cetinkaya E, et al. "How I whiten my teeth": YouTube™ as a patient information resource for teeth whitening. BMC Oral Health. 2020;20(1):183.
Simsek, H., Buyuk, S. K., Cetinkaya, E., Tural, M., & Koseoglu, M. S. (2020). "How I whiten my teeth": YouTube™ as a patient information resource for teeth whitening. BMC Oral Health, 20(1), 183. https://doi.org/10.1186/s12903-020-01172-w
Simsek H, et al. "How I Whiten My Teeth": YouTube™ as a Patient Information Resource for Teeth Whitening. BMC Oral Health. 2020 Jul 1;20(1):183. PubMed PMID: 32611420.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - "How I whiten my teeth": YouTube™ as a patient information resource for teeth whitening. AU - Simsek,Huseyin, AU - Buyuk,Suleyman Kutalmış, AU - Cetinkaya,Ebru, AU - Tural,Mubin, AU - Koseoglu,Murside Seda, Y1 - 2020/07/01/ PY - 2020/03/05/received PY - 2020/06/22/accepted PY - 2020/7/3/entrez PY - 2020/7/3/pubmed PY - 2020/7/3/medline KW - Dental bleaching KW - Internet KW - Social media KW - Video analysis KW - YouTube SP - 183 EP - 183 JF - BMC oral health JO - BMC Oral Health VL - 20 IS - 1 N2 - BACKGROUND: YouTube™ is the world's second most popular website after Google on the Internet. The aim of this study was to assess the quality and content of information YouTube™ videos for patients seeking information about teeth whitening. METHODS: The keyword 'teeth whitening' was searched on YouTube™. YouTube™ was filtered by the relevance, and the first 100 videos that met the inclusion criteria were evaluated. The included videos were analyzed for views, duration, time since video upload, likes/dislikes, number of comments, source, material types (dental, natural, and other). Also, video purpose was analyzed under nine categories (definition, material preparation, the procedure of application, material comparison, before/after comparison, symptoms, post-op experience, commercial, educational). Each video was classified according to the quality of information content as 'good', 'moderate', or 'poor'. The Kruskal-Wallis test, Fischer's Exact test and Spearman correlation analyses were performed. RESULTS: Most videos were uploaded by laypersons (60.0%). The definition of teeth whitening was the most commonly covered topic (74.0%), followed by the procedure of application (54.0%), and post-op experience (36.0%). Only 12% of videos were classified as having good information quality content, 53% moderate, and 35% were rated as poor information content. Poor-information content videos had a significantly higher number of viewing rates than the other groups (P = 0.002), besides the duration was significantly higher in poor-information content videos (P =0.002). There was a significant relationship between the quality of video information and material types (P <0.001). CONCLUSIONS: YouTube™ should not be used as a thoroughly reliable and accurate source for patient information about teeth whitening. More informative and reliable content YouTube™ videos about teeth whitening should be uploaded by professionals. SN - 1472-6831 UR - https://www.unboundmedicine.com/medline/citation/32611420/"How_I_whiten_my_teeth":_YouTube™_as_a_patient_information_resource_for_teeth_whitening_ L2 - https://bmcoralhealth.biomedcentral.com/articles/10.1186/s12903-020-01172-w DB - PRIME DP - Unbound Medicine ER -
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