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Syphilis and Pharmaceutical Industry Marketing Between the Two World Wars in Croatia.
Acta Dermatovenerol Croat. 2020 Jul; 28(1):14-23.AD

Abstract

Between the two World Wars, the pharmaceutical industry strengthened its influence within the Croatian medical community. Due to the scarcity of professional biomedical journals in the Croatian language, larger pharmaceutical companies started to publish free promotional journals, magazines, and booklets which quickly became popular. They thus succeeded in creating a broad network of opinion leaders by recruiting physicians as authors, primarily writing on their experiences with application of certain drugs. As a paradigmatic social disease of the interwar period, syphilis stimulated the development of various marketing strategies used by the industry in these publications.

Authors+Show Affiliations

No affiliation info availableMartin Kuhar, MD, Division for the History of Medical Sciences, Croatian Academy of Sciences and Arts, Gundulićeva 24/III, 10000 Zagreb, Croatia; mkuhar@hazu.hr.

Pub Type(s)

Journal Article
Review

Language

eng

PubMed ID

32650846

Citation

Fatović-Ferenčić, Stella, and Martin Kuhar. "Syphilis and Pharmaceutical Industry Marketing Between the Two World Wars in Croatia." Acta Dermatovenerologica Croatica : ADC, vol. 28, no. 1, 2020, pp. 14-23.
Fatović-Ferenčić S, Kuhar M. Syphilis and Pharmaceutical Industry Marketing Between the Two World Wars in Croatia. Acta Dermatovenerol Croat. 2020;28(1):14-23.
Fatović-Ferenčić, S., & Kuhar, M. (2020). Syphilis and Pharmaceutical Industry Marketing Between the Two World Wars in Croatia. Acta Dermatovenerologica Croatica : ADC, 28(1), 14-23.
Fatović-Ferenčić S, Kuhar M. Syphilis and Pharmaceutical Industry Marketing Between the Two World Wars in Croatia. Acta Dermatovenerol Croat. 2020;28(1):14-23. PubMed PMID: 32650846.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Syphilis and Pharmaceutical Industry Marketing Between the Two World Wars in Croatia. AU - Fatović-Ferenčić,Stella, AU - Kuhar,Martin, PY - 2020/7/12/entrez PY - 2020/7/12/pubmed PY - 2020/7/12/medline SP - 14 EP - 23 JF - Acta dermatovenerologica Croatica : ADC JO - Acta Dermatovenerol Croat VL - 28 IS - 1 N2 - Between the two World Wars, the pharmaceutical industry strengthened its influence within the Croatian medical community. Due to the scarcity of professional biomedical journals in the Croatian language, larger pharmaceutical companies started to publish free promotional journals, magazines, and booklets which quickly became popular. They thus succeeded in creating a broad network of opinion leaders by recruiting physicians as authors, primarily writing on their experiences with application of certain drugs. As a paradigmatic social disease of the interwar period, syphilis stimulated the development of various marketing strategies used by the industry in these publications. SN - 1847-6538 UR - https://www.unboundmedicine.com/medline/citation/32650846/Syphilis_and_Pharmaceutical_Industry_Marketing_Between_the_Two_World_Wars_in_Croatia. DB - PRIME DP - Unbound Medicine ER -
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